2023-08-31 14:56:16
The women’s ready-to-wear brand Naf Naf is asking to be placed in receivership.
The women’s ready-to-wear brand Naf Naf requested its placement in receivership earlier this week, a spokesperson told AFP on Thursday, confirming information from the specialized site Fashion Network, to deal with ” rent payment arrears » accumulated during the Covid period.
The French brand launched in 1973 by two brothers employs 660 people in France, owns 131 stores and posted a turnover of 141 million euros in 2022, ” growing “, according to the spokesperson. According to its websiteNaf Naf has 14 stores in the Nord and Pas-de-Calais regions.
A hearing should be held At the beginning of next week “with the Commercial Court of Bobigny (Seine-Saint-Denis) and the company should” submit a continuation plan “, According to a source familiar with the matter.
The company had begun to restructure and cut 27 positions in June 2023 as part of a PSE, the spokesperson told AFP. It had already been placed in receivership in May 2020 and taken over by the Franco-Turkish group SY, which is still its shareholder, and which had already acquired the Sinéquanone brand in 2019.
Sector in crisis
Kookaï, Burton of London, Gap France, André, San Marina, Kaporal, Don’t Call Me Jennyfer, Du Pareil au Même and Sergent Major… Many ready-to-wear brands have been placed in receivership lately month. The clothing sector also remains very marked in France by the sudden judicial liquidation of Camaïeu at the end of September, leading to the dismissal of 2,100 employees.
Other major brands are also being shaken up, such as the Go Sport Group, the holding company of the brand specializing in sport, declared in mid-January in receivership by the Grenoble commercial court.
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