2023-05-15 09:30:02
Moment of great excitement for the biggest brands preparing for the exceptional Cannes event. While we wait to see huge creations, let’s enjoy the most beautiful advertisements in April in the meantime, a quiet period in terms of creativity in which, however, there is no shortage of some important works.
PUBLICIS ITALY/ LE PUB |The Laundry Screen
Le Pub presents The Laundry Screen a particular project made for Prime Video in the Spanish quarters, the heart of Naples. The story of a passionate community, the story of a warm, superstitious, lively, cheerful and picturesque people awaiting the screening of the definitive match that won its football team its third championship.
We move through the alleys of the neighborhood, we experience a tender emotion in seeing not mega LED screens but simple sheets hung between one balcony and another and we smile with our hearts, just like in a old time movies.
HEINEKEN SILVER | All The Taste. No Bitter Endings
Among the most beautiful advertisements of April, Heineken’s latest creation certainly might not be missing, which delights us with its creativity built on irony. Once upon a time it was customary to ask for the hand of the beloved’s father. Vikings thirsty for revenge or, who knows, for a good drink, instead, the special is given as a gift Heinken Silver with few carbohydrates, for a finish that must not be bitter. Never!
PEOPLE LIKE US | Autocorrected Pay Gap
The non-profit organization People Like Us supports marketing and communication professionals in general, promoting more jobs inclusive. It especially caters to individuals from ethnic minority backgrounds such as Asian, Black and Mixed.
In its campaign, People Like Us shows how these professionals feel a certain form of exclusion at work, starting with the distortion of their name. The billboards show theautocorrection of foreign namesincorrectly replaced.
The focus is mainly on the pay of these minorities, often not fair and resentful of professional disparities as in gender. Indeed, in a research conducted by the organization in 2022, it was found that workers of black, Asian and ethnic minority origin are paid the 16% less compared to their colleagues.
HEINZ | Ketchup Fraud
More than a few North American restaurateurs have been caught with their hands in ketchup, siphoning an anonymous sauce into a Heinz bottle. It is not fair!
Of course this incorrect practice is not new, as the brand itself testifies in a 2000 statement on the Wall Street Journal in which he revealed that at least 20% of restaurateurs admitted to the impropriety. However, Heinz was able to exploit the incident in his favor, making fun of the crime and emphasizing how famous his name is as a synonym of quality and trust, because “Even when it’s not Heinz, it has to be Heinz.”
PATAGONIA | Wht’s Next?
Patagonia turns 50 and is always centered and concentrated towards the future.
Among the most beautiful advertisements of April, that of Patagonia speaks to us of a sustainable future, of quality, of collaboration, especially now that climate change necessarily requires joint action.
So can capitalism evolve in the creation of non-competitive partners? Can society rebuild itself on values of collaboration and quality connections? Patagonia believes in it, carrying on the promise of a company focused on the union between nature, people, products and quality values.
BARBIE | First Barbie Doll with Down Syndrome
In collaboration with the National Down Syndrome Society, Barbie created his first doll representative of down syndrome.
From the Collection Fashionistain which the brand has completely immersed itself in a more inclusive and close to diversitythis model had an exceptional testimonial: the British model Ellie Goldsteinaffected by the same syndrome and became famous thanks to the Gucci catwalks.
Barbie expands its range of dolls that provide a world for children to reflect and a way to feel at one with society.
This Barbie, along with the others reminds us how important the power of representation: these models can effectively help children to recognize themselves in a more inclusive society and, through the manifestation of diversity, give them the real possibility of making them feel equal to the others.
POND’S MEN | The Oily Warrior
Did you think theair kiss – was the greeting kiss without touching the cheeks – invented by influencers so as not to ruin their makeup? No, you’re wrong, it has much older origins and much more reasonable motivations! An advertisement that is certainly simple but which anoints the concept well.
Do you love archyde news? Then take a look here:
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