2023-08-23 08:00:48
Afa, heat and desire for a holiday. If you too are still in the office typing frantically on the keyboard or tapping on your smartphone dreaming of calm waters and margaritas, refresh yourself with our selection of most beautiful ads of 2023 until now.
January 2023: the most beautiful advertisements
McDONALD’S | Raise Your Arches
The famous fast food brand always finds endless ways to put theaccent on your logo. This time, in a really creative way, he lets us guess where to find his bows.
In fact, the commercial, in which the logo or products do not appear materially, demonstrates the brand’s recognition in an alternative way. In an office some colleagues communicate the desire to eat not just any sandwich but the one from McDonald’s; they make it through two rapids raised eyebrowswhich together simulate the letter M.
The body language, in this case, is truly unmistakable.
META QUEST 2 | 3D Billboard
The amazing technique ofanamorphism is conquering more and more brands. The effects of this new form of aimed atOOH they are spectacular and futuristic and, even if it is an optical effect, they immediately capture the attention of the viewer. Nothing more apt for the brand’s virtual reality viewer Oculus, present in January in Piccadilly Circus in London.
The most beautiful ads of 2023: February
IKEA CANADA | The Troll
A really well made and funny film Ikea in which the brand combines the same concept in a particular and always different way.
For IKEA, in fact, a well-designed and furnished environment transforms a space into a cozier home in which each person is happier.
Also in this case where a child manages to enrich the lair of the grumpy and sad guardian of a toll bridge in the woods.
Il Trollwho given the strong resemblance is perhaps the son of Bubo of the famous 1986 film Labyrinth con David Bowie, now he will be able to discover the happiness of enjoying all the comfort of his new home, without worrying about scaring anyone anymore.
SNAPCHAT | Wait’ll You See This
Directed by Andreas Nilsson lo spot the Snapchat it’s delusional, disturbing and surreal. Yes, just like some of her endless filters that made her famous.
And what would happen if we looked at the world with different eyes? Thanks to magic of AR filters everything can take the form we most desire.
The most beautiful ads of March 2023
APPLE PODS | Quiet The Noise
Is there a more beautiful noise than that of one’s own thoughts? Everything disappears.
The hustle and bustle of the city disappears as we are deep in thought accompanied by our favorite music. Apple for the presentation of its new ones Pods fully captures the concept.
In the spot, the cover of Pixies “Where is my mind?” he guides us around an apparently peaceful and noise-free city which returns to be heard in all its confusion once the Pods have been removed.
Apple always gets it right.
COCA-COLA | Masterpiece
Among the most beautiful ads of March we find the Coca-Coke masterpieceliterally.
A journey of the iconic drink among the most famous works of art in different ages; leaping from his pop self-portrait composed of Andy Warhol and bouncing from hand to hand from the characters of classic and contemporary works that become three-dimensional and come to life to inspire the creativity of a young student.
A journey of connection and sharing that is part of the more general campaign The Real Magic and that we find in every artistic detail in the Gallery
The set of paintings included in the commercial is flanked by works by emerging creators from Africa, India, the Middle East and Latin America.
April 2023
PATAGONIA | Wht’s Next?
Patagonia turns 50 and is always centered and concentrated towards the future.
Among the most beautiful advertisements of April, that of Patagonia speaks to us of a sustainable future, of quality, of collaboration, especially now that climate change necessarily requires joint action.
So can capitalism evolve in the creation of non-competitive partners? Can society rebuild itself on values of collaboration and quality connections? Patagonia believes in it, carrying on the promise of a company focused on the union between nature, people, products and quality values.
PUBLICIS ITALY/ LE PUB |The Laundry Screen
Le Pub presents The Laundry Screen a particular project made for Prime Video in the Spanish quarters, the heart of Naples. The story of a passionate community, the story of a warm, superstitious, lively, cheerful and picturesque people awaiting the screening of the definitive match that won its football team its third championship.
We move through the alleys of the neighborhood, we experience a tender emotion in seeing not mega LED screens but simple sheets hung between one balcony and another and we smile with our hearts, just like in a old time movies.
The most beautiful ads of 2023: May
LINKEDIN | Find Your In | Laundromat |
On LinkedIn, the possibilities are open to everyone. It’s not about who we are right now and what skills we have now, but about what we can become (as we see in the fun campaign).
The secret? Find our “in”.
ST. BONAVENTURE’S COLLEGE | What did you learn today?
It’s a common question that parents ask themselves every day. A question that is usually answered with a shrug. Or with a mumbled “nothing”.
But what if we told you that it is possible to get a better answer?
Thanks to the collaboration with TargetCanada’s longest-running independent agency, for creativity and strategy, the school boldly argues that education comes second.
Mark Twain he once said: “Don’t let school get in the way of a good education“. This quote resonated with me during our strategy sessions“, he said TJ Arch, creative director of Target. “We wanted to capture the essence of their approach to education, which emphasizes the depth and breadth of knowledge students acquire during their school experience“.
The most beautiful ads of 2023: June
LEXUS | Feet
Lexus presents “Feet”, the latest campaign from Burns and Rebolución under the direction of Javier Usandivarasin which the brand shows one of the great advantages of its new car, the Lexus UX: delivery without waiting.
And it does so through an intuition that is as obvious as it is unexpected: the movement of tapping our foot in impatience is the same we do when we drive a car to accelerate. Throughout the commercial we travel between different feet in the most disconcerting situations, which move up and down waiting for something that we will only discover in the last seconds of the piece. It’s there, right at the end of the spot, when one last foot lifts to drop on the Lexus UX’s accelerator.
Same gesture, but different intention: this foot doesn’t wait, this foot leads.
ENEL | The Wonderful Armada
In the new Enel campaign we can see a fantastic world in which Enel’s assets have been transformed into fictional characters.
A real parade in which robots made of solar panels, heat pump spaceships and gorillas made of pixels.
All to tell the world of services and fiber lunch that Enel brings to people’s homes.
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