The Geneva Watch Days open this Monday in the city of Calvin. The opportunity to see that watchmaking is doing well in the company of Jean-Christophe Babin, CEO of the Bulgari brand.
Until Thursday, September 1, the watchmaking high mass will be set up in Geneva and intended for both specialists and the general public. The third edition of this new show marks the perpetuation of this new format, which was born during the pandemic, and which attests to a real turning point on the watchmaking scene.
“The major watch fairs are in the process of reinventing themselves”
Jean-Christophe Babin stresses the importance of a city like Geneva to support this new momentum in the world of watchmaking: “Geneva is truly the most logical city, with a unique hotel infrastructure, to organize such fairs”
The post-covid effervescence and the MoonSwatch “stroke of genius”
The CEO of Bulgari looks back on these last two complicated years on a global level and affirms: “We note a desire for freedom with the purchases of luxury products, people need to have fun”. He adds that “luxury brands are emerging from Covid stronger than ever”. Jean-Christophe Babin also returns to the collaboration which caused a sensation last spring between Omega and Swatch: “From a commercial point of view, the MoonSwatch is an absolute stroke of genius”.
