“The Mall Group” invests a budget of 150 million to organize the campaign “SUMMER-CATION” to awaken purchasing power for the summer, expected to increase TRAFFIC by 15%.

Sunday, March 13, 2022

The Mall Group awakens purchasing power for the summer, spending more than 150 million baht campaign “SUMMER- CATION” Big promotion activities Ready to shop for hot items for summer at a special price and join to update fashion trends in hot weather with a spectacular fashion show that opens the summer season from leading fashion brands and reinforcing leadership FUTURE RETAIL lead technology WITH Create a special experience for customers through activities SUMMER-CATION AR HUNTING GAME Summer voyage game beyond imagination, giving out more bang 30,000 award since 10 March – 15 May 2565

Ms. Woraluk Tulaporn, Chief Marketing Officer of The Mall Group Company Limited, said: “To take part in stimulating the economy Awakening the purchasing power of the summer This is an important high season that is as lively as other periods. The Mall Group has invested more than 150 million baht in organizing the “SUMMER-CATION” campaign, packed with promotions and fun splashing activities. and transforming the interior of the shopping center into the land of the summer world by combining AR technology (Augmented Reality) to elevate the summer experience beyond imagination. Each center and department store will have a different concept, namely The Mall, The Mall Life Store, all branches: THE HAPPY FACE, The Emporium, The EmQuartier: MAGICAL FOREST and PARAG. On Department Store : WHIMSICAL SUMMER BUILDING In addition, find Pop-up Summer Space SUMMER-CATION POPS-PERIENCE that brings together fun and cool items, collection trends in the summer season 2022 from a variety of leading brands for fashionistas to shop and be trendy before anyone else, including clothes, bags, shoes, accessories including gadgets, IT, etc.

The Mall Group continues to reinforce its leadership in FUTURE RETAIL, moving forward to transform Thai society into the digital age. (DIGITALIZATION) combines AR (Augmented Reality) technology to create a special summer experience for customers through the activity “SUMMER-CATION AR HUNTING GAME”, a game to travel the summer beyond imagination. Perfectly conveys the story of Summer with the most advanced technology. Let you have a vacation, hunt for happiness, and give away more than 30,000 prizes at the activity area. SUMMER-CATION POPS-PERIENCE at The Mall Shopping Center and Department Store The Mall Life Store, all branches, Emporium, EmQuartier and Paragon Department Stores Ready to pack full promotions to please shoppers such as TOP SPENDER, get free summer accommodation With a purchase of 80,000 baht or more, join forces with 15 credit cards and leading financial institutions Give special promotions to cardholder customers every week throughout the campaign, along with mobilizing products for discounts of up to 70% throughout the department store, shopping for a total return of up to 8,000 baht, and the most special with a hot promotion. SUMMER-CATION PAYDAY 7 days only! Between March 31 – April 6, 65, normal counter products can be discounted up to 50%. M Card members and participating credit cards receive an additional discount of up to 40%. For customers who like to shop ONLINE, you can shop with a discount of up to 90. % through special MONLINE.COM join to update fashion trends in hot weather and meet the spectacular fashion show to open the summer season. from leading fashion brands in shopping centers and department stores The Mall and The Mall Life Store Opening the summer season, organizing the campaign “THE MALL SUMMER-CATION” joins forces with partners and shops in the center Win prizes of more than 7 million baht.

Throughout this summer, The Mall, The Mall Life Store, Emporium, EmQuartier and Paragon Department Store also create an atmosphere decorated as the land of the imaginary summer world Combining Thainess with contemporary art In which each will have a different decoration concept, such as The Mall, The Mall Life Store, all branches: THE HAAPY FACE, find happiness, smiles on brightly colored faces in the summer. Through the decoration by bringing handicrafts in the summer of Thailand as a medium to bring smiles and colors of happiness. Through contemporary design, Emporium, EmQuartier : MAGICAL FOREST Meet the world of imagination. of Himmapan Forest in Thai Literature which are strung together into the story of the summer beyond imagination On the definition of fun that invites dreams to travel the world through copper wire sculpture, decorated with trees and wildlife in literature. Ready to decorate the hip fun with neon green. And the most chic neon pink and Paragon Department Store : WHIMSICAL SUMMER BUILDING Welcome the summer season, inviting you to escape the chaos from the real world. to the summer of dreams Combining European-style design art with colorful Thainess. with a collection of summer products and a variety of surprise activities that come together to create colors for this hot breeze

Ms. Woraluk has concluded that “Campaigning SUMMER-CATION as well as various activities It will help create color throughout this summer. It is expected to increase TRAFFIC by 15% over the normal period.”