Published on 02/11/2024 8:51 p.m. Updated on 02/11/2024 9:01 p.m.
Video duration: 2 min Super Bowl: the love story between Travis Kelce and Taylor Swift propels the final into another dimension Super Bowl: the love story between Travis Kelce and Taylor Swift propels the final into another dimension – (France 2)
The Super Bowl will take place on the night of Sunday, February 11, in Las Vegas. Beyond the clash between the two best American football teams of the season, the presence of singer Taylor Swift panics the cash counters.
It’s a love story that America loves. The romance between singer Taylor Swift and footballer Travis Kelce might make the 2024 Super Bowl one for all records. “We’ve definitely gained a billion fans since Taylor Swift joined us.”, confides a supporter. In recent months, images of the singer in the stands have attracted TV audiences. The conference final even peaked at 55 million viewers, an unprecedented number.
Derivative products bearing the image of lovers are snapped up
This Super Bowl, which promises to be historic, will take place in Las Vegas (Nevada, United States). You will have to spend 7 million dollars to afford 30 seconds of advertising at halftime. We will meet the series stars there Friends, the Beckham couple or the return of Arnold Schwarzenegger. Last-minute tickets sell for an average of $8,000, and go up to $27,000. “The Super Bowl used to be mostly regarding fans of both teams, but this year they come from all 50 states and 60 foreign countries.”, explains Adam Budelly, spokesperson for the online sales site Stubhub. Derivative products bearing the image of lovers are also snapped up.
In concert in Japan yesterday, Taylor Swift rushed to return to the United States. American television broadcast live his landing in Los Angeles (California, United States). Tonight, his every move will be scrutinized in the aisles of the spectacular Las Vegas stadium.
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