2023-12-28 13:21:00
But, and this is much more surprising, everyday meals have not been neglected, “with growth of more than 30% in volume for our lasagna, pizzas and prepared pasta dishes.”
Raclette remains another essential, with 55 tonnes sold at Colruyt, with the Boni brand in the lead. Another star, mascarpone, with 46 tonnes sold.
Convenience also remains very popular, especially as an aperitif. “More and more customers are turning to freshly prepared appetizers, and our volumes have increased significantly. The best-selling aperitif choices were hummus and antipasto.”
As for drinks, we see the growing success of non-alcoholic drinks. “We sold 20% more volume during Christmas week compared to 2022. In non-alcoholic spirits, we sold three times more than in 2022, thanks to our expanded assortment. Non-alcoholic still and sparkling wines also recorded volume growth thanks to a more diversified offering. Our best-selling items are the Gran Baron 0%, the Gran Baron 0% rosé and the alcohol-free Frexeinet.”
Alcoholic aperitifs nevertheless remain popular. “Sparkling wines remain a safe bet at the Christmas table, and cava and champagne stagnate during Christmas week. Prosecco seems less popular due to price increases in the market.”
Among the big losers, we will note foie gras, which was announced to be rarer and more expensive this year. A product that has become too expensive or too criticized by some, seeing its sales fall. “The introduction of our new Boni Foie Fin obtains results in line with expectations, almost reaching the volume of Faux Gras, which is experiencing 40% growth in volume. Adjusting our assortment towards more animal-friendly products corresponds to new customer behavior.”
A half-price menu thanks to unsold items from supermarkets
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