2023-11-13 12:55:12
Formula 1 enters one of the most important weeks of its calendar for 2023, which will host the Las Vegas Grand Prix, and which aims to mark a grand return of the great circus to the ‘city of sin’.
In this sense, it goes without saying that the efforts of Formula 1 and the directors of Liberty Media to make this GP unique are giving rise to an atypical program of activities and events, starting with the layout of the weekend itself, which It will not be from Friday to Sunday in the United States, but from Thursday to Saturday.
Thus, in this intention to capture attention and all possible glances, Formula 1 will not miss the opportunity to use the latest attraction of Las Vegas, such as the famous Las Vegas Sphere or ‘Sphere’, which from something For more than a month it has been released and used by the band U2.
However, with the arrival of Formula 1 in Las Vegas, the Irish group will take a break from its stay at the Sphere, handing over its use to a Formula 1 that explains the use it will make of this new attraction.
This is how F1 intends to use the Las Vegas Sphere
In this way, it has been the president of Liberty Media, Greg Maffei, who has spoken regarding the pause in the use of the Sphere, as well as the pause of U2 and the reason why the proposed activities seem to extract little benefit from all the potential of the new construction:
“This year we have a relationship where we have leased the Sphere, both internally and externally”.
“The race will be around the Sphere. So we are using their property. We will own all in ‘Sphere’ during the race for a flat fee“, begins the head of the company that exploits the rights of the FOM, talking regarding an external use that will consist of being an showcase for brands and sponsors that intend to advertise:
“We have included that in some sponsorship deals and have also sold directly to the parties during the race, which will cover part of our expenses. It was a necessary cost for us, because we need to be on their lands”Advances Greg Maffei, before talking regarding the activities that Liberty Media plans for the interior space of the large vault:
“Also, we are having a recovery brunch and you will have to recover on Sunday morning at ‘Sphere’. And we will show the highlights of the race on the inside“continues the American boss, acknowledging that the uncertainty over the construction deadlines for the Sphere led F1 to be cautious with its organization of events in this space, in which the presence of U2 might contribute more than the brunch that Liberty poses:
“But I think that in the coming years we will have many more activities. So even though people were saying, ‘why aren’t U2 there this weekend?’ It’s because we didn’t know what would happen“, acknowledges Greg Maffei, promising more activity for the next few years of the Las Vegas Grand Prix: “We have a long-term relationship with the Sphere and I believe we will have more programming underway”, concluded the leader at the head of Liberty Media.
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