The Japanese confectionary industry “announced a 2-yuan increase” for 38 years! A tearful apology: Sorry | ETtoday International News | ETtodayAMP

▲The Japanese confectionery company Chirin Seika apologized tearfully for raising prices. (Picture/Twitter @chirin_okashi)

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Reporter Zou Zhenyu / comprehensive report

The Japanese confectionery company チーリン Seika tweeted a few days ago that its chocolate products will increase by 10 yen (regarding NT$2.25), so it apologized and attached a crying pattern, hoping consumers can understand and continue to patronize.

[廣告] Please continue reading ↓

チーリン Seika issued an article a few days ago, saying that its chocolate product “ぷちぷちうらない” has been on sale for 38 years, and has been trying to maintain the price of 20 yen (regarding NT$4.49). The price has been raised to 30 yen (approximately NT$6.74).

▲ チーリン Confectionery has worked hard to maintain the same price for 38 years, but it still failed due to the price increase of raw materials. (Picture/Twitter @chirin_okashi)

チーリン Seika said that in order to make products that make consumers feel at ease and safe, they decided to improve production efficiency and introduce automatic packaging machines. However, considering environmental protection issues, they thinned the transparent PET to reduce the amount of plastic used and reduce costs. However, due to the recent skyrocketing costs of raw materials and energy, we had to decide to raise the price. They will continue to work hard to adhere to the motto “Candies that satisfy the stomach and the heart”, “Thank you for your understanding and continued patronage”.

[廣告] Please continue reading ↓

Netizens left messages following reading it, “It’s okay to increase the price, I will buy a lot!!” “The price has remained the same for 38 years. Even if it costs 30 yen now, there is no problem at all.” “My 2-year-old daughter also likes nostalgic snacks when I was young I like it very much”, “There is no other way but to increase the price, I think everyone will accept it because I don’t want it to disappear”, “I am surprised and grateful to work hard to maintain 20 yen”, “To maintain 20 yen Thank you so much for working hard so far, and I want to pass this product on to my children.”

▼The full text of Chirin Confectionery is as follows. (Picture/Twitter @chirin_okashi)