In 2019, Jony Ive, the creator behind Apple’s iconic designs, departed from the company after nearly three decades, signifying the end of an era for the Apple brand and the beginning of an unexpected journey into the fashion industry.
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His collaboration with Moncler, the renowned luxury clothing brand, marks a pivotal moment in his career where he merges his expertise in minimalist design and technology with the realm of high-end ready-to-wear. Is this a lucrative venture? Let’s take a moment to reflect on his unconventional journey.
The designer of the most iconic objects of our time
Jonathan Ive, widely known as Jony Ive, joined Apple in 1992, during a time when the company was struggling to maintain its relevance. The arrival of Steve Jobs in 1997 marked a crucial turning point for both Apple and Jony, who swiftly became its creative right-hand man. Together, they transformed the industry with products characterized by refined, simplified, and, above all, timeless designs that remain influential today.
Jony Ive and Tim Cook during their prime years at Apple.
It is due to his brilliance that we owe the appearance and functionality of some of Apple’s most emblematic products, such as the iPhone, iPad, and iMac. He quickly transcended the role of designer at Apple, embodying a minimalist and functional aesthetic that redefined the tech world’s standards among the general public.
Could we soon see this footballer wearing a Jony Ive down jacket?
His declaration of love for design with LoveFrom
After leaving Apple, Ive announced the establishment of LoveFrom, his own design firm. This studio enables him to explore design beyond the tech industry. Collaborating with prestigious entities like Ferrari and the British Crown (who commissioned an official seal), LoveFrom has established itself as more than just a high-profile communications firm; it serves as a hub for research and innovation.
However, Jony Ive is not looking to revolutionize cars or British royalty; his sights are set on the fashion industry. LoveFrom recently unveiled an unexpected collaboration with the French luxury brand Moncler, resulting in a collection of outerwear that is as practical as it is groundbreaking—qualities that are evidently important to Jony.
When technology meets fashion
The garments showcase Jony’s passion for minimalism, to the extent that one might assume they were designed by Apple.
The collection includes a base called the “Moncore Down Jacket,” which can be layered with additional jacket-type pieces. Choices include a white or green military jacket, a white or light blue parka, and a stylish white or orange poncho, all combining chic aesthetics with functionality thanks to the attachment system.
The base of the modular layering system, the Moncore Down Jacket.
However, be warned; we’re talking about Jony Ive, where conventional buttons are not used to attach the layers of the “Moncore Doudoune” jackets. The standard round button-and-slot design that has remained popular for centuries is outdated. Instead, magnetic buttons reminiscent of Apple chargers and products are utilized.
On one side, the Moncler logo; on the other, Montgomery, the LoveFrom mascot bear.
This Jony Ive seems unaware of what he’s doing. How about you?
You can now pre-order these jackets, provided you can afford them, as prices start at 2,300 francs for the Moncore down jacket, 1,800 francs for the parka, and 1,900 francs for the military jacket. The poncho is available for the modest price of 1,500 francs.
The green military jacket and the blue parka.
Is Moncler too expensive? Maybe Uniqlo soon? 👇🙏
What’s next for Jony?
Jony Ive’s transition from technology to fashion may surprise many, but for those who follow his career closely, it appears to be a natural progression. As a designer, he has never solely focused on the technical aspects but has also been deeply interested in how these aspects interact with our lives and daily experiences.
A daily life that has recently been disrupted by artificial intelligence. Therefore, it’s no surprise that it was recently revealed that Jony Ive and his studio LoveFrom would be collaborating with OpenAI, the organization behind ChatGPT, to develop a new AI-based device. This partnership aims to create a technology experience that is “less socially disruptive than the iPhone.” That’s a bold statement, and we’re eager to see the outcome.
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Jony Ive: From Iconic Apple Designer to Fashion Innovator with Moncler
In 2019, Jony Ive, the mastermind behind Apple’s iconic designs, departed from the company after nearly three decades. This departure signified not just the end of an era for the Apple brand but also the beginning of a remarkable new journey into the fashion industry.
Transitioning to Fashion
Ive’s collaboration with Moncler, the renowned luxury clothing brand, represents a significant shift in his career. It allows him to leverage his minimalist design philosophy and technological expertise in creating high-end ready-to-wear collections. Will this move turn out to be a profitable venture? Let’s explore this atypical journey.
The Designer of the Most Iconic Objects of Our Time
Jonathan Ive, widely known as Jony Ive, joined Apple in 1992 during a turbulent time for the company. However, the arrival of Steve Jobs in 1997 was pivotal for both Apple and Ive, who rapidly became a central figure within the organization.
Together, they transformed the tech industry with products characterized by their refined, simple, and timeless designs, many of which continue to influence modern technology today. If we think of the iPhone, iPad, and iMac, it’s clear that much of their aesthetic appeal stems from Ive’s vision.
The LoveFrom Era
After bidding farewell to Apple, Ive announced the formation of LoveFrom, his own design studio. This initiative allows him to explore the boundaries of design beyond the tech realm. He has collaborated with prestigious entities such as Ferrari and even the British Crown, showcasing LoveFrom as more than just a communications agency but a center for research and innovation.
However, the true game changer is his foray into the fashion industry. LoveFrom recently revealed an unexpected partnership with Moncler, leading to a collection of outerwear that merges functionality and luxury. It’s an embodiment of Jony’s design philosophy.
When Technology Meets Fashion
Ive’s new clothing collection reflects his dedication to minimalism. The collection includes a base called the “Moncore Down Jacket,” to which various jacket-type layers can be attached. Available options include:
- White or green military jackets
- White or light blue parkas
- White or orange ponchos
This innovative layering system combines chic aesthetics with practical functionality. Notably, instead of traditional buttons, the jackets utilize magnetic closures—a nod to the signature design elements found in many of Apple’s products.
Why Choose Moncler by Jony Ive?
The Moncore collection provides an exciting blend of style and utility, with prices starting from:
| Item | Price (CHF) |
|---|---|
| Moncore Down Jacket | 2,300 |
| Parka | 1,800 |
| Military Jacket | 1,900 |
| Poncho | 1,500 |
What’s Next for Jony Ive?
Jony Ive’s shift from technology to fashion might catch some by surprise; however, for those who have followed his career, it feels like a natural progression. His passion extends beyond just creating aesthetically pleasing tech; he has always been invested in how designs enhance people’s lives.
Recently, it was announced that Jony Ive and his studio, LoveFrom, are set to partner with OpenAI, the organization behind ChatGPT, to create a groundbreaking new AI-driven device. This collaboration aims to pave the way for a technology experience that is “less socially disruptive than the iPhone,” marking a bold and exciting future ahead.
Practical Tips for Adopting Minimalism in Fashion
If you’re intrigued by the minimalist design philosophy that Jony Ive embodies, here are some tips to integrate this aesthetic into your wardrobe:
- Choose Versatile Colors: Focus on a palette of neutral or monochromatic colors that can be easily mixed and matched.
- Invest in Quality Basics: Seek out high-quality, timeless pieces that won’t go out of style quickly.
- Declutter Regularly: Keep your wardrobe clean and organized by regularly removing items you no longer wear.
- Layer Smartly: Use layering techniques to add depth to outfits without overcrowding your look.
- Accessorize with Intent: Choose a few signature pieces that enhance your outfits rather than overwhelm them.
Conclusion on a Bold New Direction
The partnership between Jony Ive and Moncler is more than just a collaboration; it signals a thrilling transformation in the intersection of technology and fashion. As he continues to innovate, we anticipate an exciting future filled with revolutionary designs that reflect both his legacy at Apple and his vision for modern living.
