The iPhone 15: A Tale of Two Markets in South Korea and Japan

2023-11-25 04:04:49
The iPhone 15 is very popular in South Korea. But the demand is in conflict with neighboring Japan. Data from Atlas Research and Consulting shows that sales of the iPhone 15, which includes the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, increased 41.9 percent in the first month of launch. Compared to the launch of the iPhone 14 years ago, when estimating the popularity of the iPhone 15 among South Koreans, it was found that they were interested in the iPhone 15, which is a smaller model. and cheaper But if it is a high-end model of the series like the iPhone 15 Pro Max, sales increased by 42.3 percent. Overall, the iPhone 15 Pro Max accounted for nearly 50 percent of sales, followed by the iPhone 15 in proportion. 30.7 percent Popularity of iPhone users in South Korea which even though it is Samsung’s hometown An important part comes from telecommunications company promotions. Like the launch of Apple Pay and SK Telecom’s call recording feature on iPhones, although sales of the iPhone 15 in South Korea have been good. But it is still too early for the release of new iPhone models. In South Korea, it will move up from being in Tier 3 (Tier 3) to a higher level. Because overall the market is still considered small. And Samsung is still a brand that is highly popular among South Koreans. In terms of smartphone consumers in Japan, the demand for smartphones in Japan is quite opposite to that of South Korea. Because Japanese smartphone consumers Not very impressed with the new product like the iPhone 15, so began to look for smaller smartphones like the iPhone 13 mini and the iPhone 12 mini. In addition, the launch of the iPhone 15 also stimulated sales of the iPhone. Older phones improved, with purchases of the iPhone 12 mini and iPhone 13 mini among Japanese consumers not being able to be purchased on Apple’s official website. Because both models have been discontinued. Especially in the case of the iPhone 13 mini, which has been removed from the website since the arrival of the iPhone 15.
1700887428
#iPhone #popular #South #Korea #Japan #iPhone #mini