There was a queue in the pedestrian street when Planet Nusa opened its doors. Photo: Martél Andersen
Seen in isolation, it is about the fact that one of the hyped women’s sports brands of the time is opening a pop-up in Nørregade in Aalborg. Something that has also been common in other cities.
But with Planet Nusa, the founders Mille Skat and Kristine Esmer will be much more than that bare clothes and a shop – with their visions of communities across the country, they hit right into one of the trends of the time.
And with their community-driven sports brand, they have created a loyal following in just five years.
The founders of Planet Nusa, Mille Skat and Kristine Esmer, have in five years created a very special universe around their sports brand. Press photo: Katrine Goeth
Events, activities and races
Planet Nusa lives primarily online with its sales and has 103,000 followers on Instagram.
But in addition, events and activities such as races in, among other places, Aalborg also help to define what the sports brand stands for.
The founders say that in the past year there has been a focus on creating physical meeting places to strengthen the sense of community.
– Our community in Aalborg is already strong. We see that in the number of packages we send there – and in the commitment we experience in the events we have in the city, says Kristine Esmer.
The store sells sportswear, and there is a pop-up for two weeks. Photo: Martél Andersen
– We want to create an active and open community where everyone feels welcome, no matter where in the country you come from.
Mere end at shoppe
The store in Aalborg is open for two weeks, and it must focus on a togetherness that goes further than just shopping for clothes.
– We see pop ups as an opportunity to bring Planet Nusa to life in various places in Denmark, where we do not yet have a physical store, Mille Skat has previously said in a press release.
– We already have a fixed monthly race in Aalborg, which everyone can be part of. By opening a pop-up shop in Aalborg, we hope to be able to invite even more people into our community.
The founders do not rule out that they might return to Aalborg again later with another pop-up store.
2024-10-05 09:23:32
#interest #great #Mille #Kristine #shopping
