The initiative to reduce the price of basic consumer products has started on supermarket shelves

The price reduction initiative concerns an invitation from the political leadership of the Ministry of Development and Investments, Mr. Takis Theodorikakos, to all suppliers of food and branded consumer products as well as organized retail (Supermarkets) of the country. Both suppliers and organized retail respond positively to the Minister’s invitation and by the end of October approximately one hundred and twenty (120) product codes will be available on the shelves of Supermarkets, as a start of the initiative, with the new reduced prices.

It is expected that this initiative will intensify in the coming weeks and it is estimated that gradually more than 600 product codes of various suppliers of SEBT members, ESVEP and other suppliers will participate in the initiative.

The price reductions in these 120 consumer product codes will range from 6%-15% and the Supermarket Chains have already informed the General Secretariat of Commerce about the relevant lists of product codes.

According to the announcements of IELKA and the relevant measurement companies (NielsenIQ, Circana, etc.) the continuous de-escalation of food inflation in recent months, especially in products sold in supermarkets, is now a stable reality and it is expected that with the initiative that of the Ministry of Development, there will be even further de-escalation of inflation in consumer products.

The Super Market Association of Greece (ESE) was established in May 2023 with the aim of expressing and promoting the positions of the sector at a national and international level. To create the conditions for legal, healthy & free competition, for the benefit of consumers and to undertake actions and initiatives for the strategic strengthening of the role of food retailing in the country.

Its founding members are the largest supermarket chains active in our country, while its members can potentially be all food retail chains in our country, regardless of size and number of stores. The Union of Supermarkets of Greece currently lists 20 member chains.

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It looks like you've pasted a large snippet of JavaScript code that manages ad units using Google Publisher Tag (GPT) and incorporates various services like AdSense, OneSignal, and Disqus. Here's a brief breakdown of what this code does:

Breakdown of the Code

1. Ad Unit Definitions:

• The googletag.defineSlot method is used to define various ad slots (like 'inline_video', 'inline2', 'billboard2', etc.) with specified dimensions.
• Size mappings for different screen sizes (like mobile, desktop) are configured using defineSizeMapping.

2. Targeting:

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Note

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