2023-07-17 09:48:49
In an increasingly digitalized and social media-driven world, emojis have taken a prominent place in the way we communicate.
These expressive little pictograms, whose name comes from Japanese, “e” which means “an image” and “moji” which means “a letter”, have become a form of universal language, transcending linguistic and cultural barriers. . But beyond their use in everyday conversations, emojis have also found their place in the field of marketing and communication.
Emojis: The power of emotion and personalization
Emojis have become a powerful tool for brands wanting to create an emotional connection with their audience and add a more personal and human touch to the messages they want to communicate. We know that the language of emojis is deeply linked to the expression of emotions. These small icons allow us to inform our interlocutor quickly and easily regarding our feelings such as joy, sadness, excitement, love and many others. In communication, emotion is crucial and allows you to create a strong bond with your target.
Thus, emojis offer a concise and visual way to express emotions, which allows brands to be closer to their audience, to communicate more authentically and to establish an emotional connection.
Emojis also offer brands the possibility of personalizing their communication. Each conveys a specific meaning and tone, allowing brands to reflect their identity and style through these small icons. For example, a young and dynamic brand might use colorful and playful emojis to communicate with its audience. This personalization allows brands to strengthen their identity and stand out in a competitive environment.
Emojis: A way to capture attention and increase engagement
On average, we are confronted with more than 1,200 messages per day, and the average attention we give to them is around 21% on the net, compared to 61% for advertisements in the cinema.
We quickly understand the challenge for brands and the interest they have in capturing our attention. The mailing is the perfect example. We receive an average of 33 emails per day. And it is a fact that we click more easily on the subject of a promotional email containing emojis than on an email subject with text alone, because emojis capture our attention more and are often meaningful. The same goes for social media posts. The engagement rate would be more than 17% with publications containing emojis on Instagram, according to the company Quintly.
Emojis: A universal and accessible language
One of the great specificities of emojis is their universal character. No matter what language we communicate in, they are understood and interpreted similarly around the world. This universality makes it a powerful tool for brands looking to reach an international audience. Emojis make it possible to communicate clear messages with real impact, without the need for translation. They also facilitate the rapid understanding of content, which is essential in our society where attention is often limited.
Emojis have become more than just a trend in digital communication. They have become a true universal language, allowing brands to establish a more human, concise and personalized interaction with their audience.
In a world where attention is limited, emojis offer an effective way to stand out and create a strong bond with your audience, the important thing for brands is to resort to a reasonable and reasoned use of emojis.
By the same author:
The Digital Luxe Meeting Geneva: When technology reinvents the luxury experience
Sources :
www.demotivateur.fr
https://comarketing-news.fr
https://mondedumail.com
Image: Freepix
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#influence #emojis #communication
