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TV3 It is one of the television networks most affected by progressive abandonment of the young population from conventional media. Just a 13.9% of its viewers are under 45 years old and the vast majority, six out of ten (one 59,1%), already exceed the 65 old.
This is revealed by the data from Windward Communicationpublished in the newspaper We buy, according to which the aging of the public of the Generalitat’s public television has accelerated in recent years. Thus, if in the 2018-19 season those over 65 who watched it made up 42.9% of the total, now they are 16.2% more.
At the same time, the percentage of viewers between 25 and 44 years old has also decreased significantly, going from 19% to the current 9.3%. And the fact is that those under 25 who follow it are only 4.6% of its audience.
Young people also ‘pass’ from the independence movement
A phenomenon similar to that of TV3 – converted over the last decade into a tool with a clear bias in favor of process and the parties that promote it – also occurs in the independence movement in general.
According to a recent survey by Òmnium Cultural, those under 25 years of age in Catalonia are much more concerned regarding issues that affect them, such as the precariousness of the market labor or the difficulty in accessing a living placethat in the secession of Catalonia and the whims of identity and patriotic of its leaders.
According to the study by the ultranationalist entity, based on 900 interviews with people between 18 and 65 years old in December, young people are the sector of the population least favorable to a Catalonia separated from the rest of Spain, and those who perceive a lower usefulness in the use of Catalan.
When asked regarding support for secession in general, the Òmnium survey gives a technical tie of 38% between supporters and detractors. But, among the youngest, those who are in favor of breaking with the rest of Spain fall to 31%.
Young people between 18 and 25 years old are, in fact, those who identify most with Spain, with a 4.9 out of 10, compared to the global average of 3.9, according to the ultranationalist entity. Likewise, pro-independence parties also have less support among young people than among adults.