The Importance of Risk Communication in Increasing Influenza Vaccination: Insight from University of Ottawa Specialist

2023-10-03 04:06:49

With the keynote conference “The challenge of increasing influenza vaccination among nurses: before, during and after Covid 19”, the specialist from the University of Ottawa, Isaac Nahón-Serfaty, shared with students from the Faculty of Medicine of the Autonomous University of the State of Mexico (UAEMéx) the importance of the so-called Risk Communication in the field of health.

The speaker said that an adequate risk communication strategy was essential to increase vaccination levels, both among the general population and among health personnel, according to the study carried out in a hospital in Canada on the acceptance of nurses. and nurses to get vaccinated against influenza in the first phase of the project.

He indicated that at the beginning of the investigation, 42 percent of the health personnel at said hospital agreed to be vaccinated, the rest showed rejection at different levels; However, with the arrival of the Covid-19 virus, this situation changed, by accepting vaccination not only against influenza but also against covid.

However, although health personnel were more willing to be vaccinated, rejection of this action is currently increasing due to the perception that humanity is in a post-pandemic phase, without this being official.

In this sense, he said that the communication factor, the information that is disseminated and the media that are used directly affect the decision-making to maintain vaccination, so it is considered that those who obtain information through social networks are more uninformed about vaccination, its risks and benefits, compared to those who are informed in traditional media.

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This conference is part of the activities of the Academic Body of the Faculty of Medicine “Environmental Health”.

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