2023-10-21 03:28:00
The importance of tourism activity is constantly growing in the world. Gradually, international tourism investment has been picking up, following the pandemic, due to the recovery that allowed the arrivals of international tourists.
The projects of investment, as job creation rates in the tourism sector have increased, hand in hand with direct global investment in this activity.
During 2022, the main destination for direct investment projects in tourism has been in Western Europe. Increases have also been known in the Asia-Pacific area.
For specialists To ensure the growth and competitiveness of the sector, it is necessary to invest significantly in the training and improvement of professional skills of staff, carrying out technical and vocational training programs.
It is considered the only way to equip young people, among whom it is estimated that only fifty percent have completed secondary education, with the necessary knowledge and skills.
At the time, the UNWTO held the World Tourism Investment Forum in Cape Verde, with the participation of international tourism ministers.
Business executives, entrepreneurs and investors also did so, paying special attention to innovation and the sustainable recovery of tourism.
For the Secretary General of the UNWTO, Zurab Pololikashvili, “green investments can stimulate entrepreneurship, create jobs and drive the green transformation of our tourism, in Africa and around the world.”
He also opined that “the UNWTO is committed to promote and generate investments in tourism to unlock the sector’s potential to contribute to recovery and provide opportunities for all.”
Another important definition has been expressed by Natalia Bayona, executive director of the UNWTO, pointing out that this organization “must give priority to innovation, training and strategic investment.”
And in this regard he pointed out that “provide professionals in the sector with new skills, through skills improvement and vocational training programs, to create quality employment and increase the average salary throughout the tourism value chain.”
It must be understood that tourism is a global force for economic growth and development, generating 1.7 trillion US dollars annually, representing four percent of global GDP, and around twenty-nine percent of service exports.
Given this, it is considered that the tourism sector needs a lot of labor, favoring employment. It is estimated that the sector is responsible for one in ten jobs globally, with more than three hundred million jobs.
For this reason, the UNWTO messages have been reiterated, to the governments of the world, to continue investing in tourism development, emphasizing the need for destinations have an adequate service infrastructure.
As well as that coordination be carried out between the private and official sectors of the sector, since this will result in a permanent reactivation of tourism, bringing a general economic benefit.
Tourism Consultants
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