2023-04-16 09:17:00
The US government’s efforts to ban TikTok are causing 150 million American users nationwide following the app. Be a part of their lives and careers.
If the application creates a short video clip Probably no one would not think of a hot app like TikTok, founded by a Chinese businessman, but recently, this popular app. is facing heavy monsoon From the anti-China trend and fear in the West, led by the United States, Congress has already voted to ban the use of TikTok within government agencies. And there are still attempts to ban it at the national level. by reasoning regarding national security
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In addition to the US, other countries currently ban TikTok from state-owned devices, including the European Union, the United Kingdom, Australia, Canada, India, New Zealand, and Norway.
TikTok has adamantly denied allegations that the company collects the personal information of American users. And this information has been passed on to the Chinese government. And although the company is trying to reassure it by moving the data of some users in the US. to be stored in the server of the American company Oracle Including revealing transparency in the operation regularly. But it seems that’s still not enough. Because there is news that the US government is forcing TikTok to separate from “Byte Dance”, the Chinese parent company. in exchange for not being banned
While Americans are worrying regarding life without TikTok, in Hong Kong, citizens don’t need to worry anymore because TikTok has been shut down in Hong Kong since 2020.
TikTok’s decision at the time came following the Chinese government enacted a new security law. to control the Hong Kong Special Administrative Region
At the time, Hong Kong residents had mixed reactions to TikTok’s sudden disappearance, with many users and content creators disappointed. Many people lose the opportunity to make a career and make money. But many others are relieved to have more time in their lives. have more sleep time Go out and do something new, socialize Don’t just plow through the TikTok feed all day, which in the end As a result, their mental health improved as well.
Even in the early days, many people have feelings of nostalgia. Want to know what’s going on in the TikTok community outside of Hong Kong? As a result, the desire to use it gradually decreases and forgets regarding it. Some people move to other platforms that can be substituted, such as Reels, Instagram’s short video clip creation feature.
However, it must be admitted that The impact of life without TikTok in Hong Kong and the US Probably not quite the same. Because when TikTok left Hong Kong, TikTok had only regarding 1.8 million downloads in Hong Kong and was considered a small profitable market. compared to the number of downloads worldwide especially in the US The number of users now has grown to more than 150 million people.
TikTok isn’t just a part of American life. It is also a platform that supports US small businesses.
There are currently nearly 5 million businesses in the United States. That has to rely on TikTok to operate and in the future, it is likely that TikTok will easily beat competing platforms.
Omdia (OMDIA), a leading global market research firm from the UK. predicted last month November last year that by 2027 or the next 4 years, TikTok’s revenue will overtake YouTube’s revenue. and video ad revenue from Meta, the parent company of Facebook and Instagram. The reason is because people tend to spend more time on TikTok.
According to statistics collected by data analytics firm SensorTower in the second quarter of last year, TikTok users around the world spend more time on the app. This averages 95 minutes per day, which is almost twice the time people spend on Facebook and Instagram.
In addition to TikTok, there are many other Chinese apps. One of them is Temu, an e-commerce app similar to Amazon. It sells everything from makeup and housewares to electronics. at a very cheap price
This app has just launched in the US. At the end of last year, it currently has 33 million downloads, making it the top-grossing download in the US. Consecutively since January, the number of users has skyrocketed since the company advertised in the Super Bowl. which is the most watched live television program in the United States.
Interesting data from Sensor Tower found that the most popular apps that Americans download lately are Chinese or related to China, such as video editing app CapCut and Shein. shopping app
Even now, Temu and Chiin apps It won’t face the same fate as TikTok, but there’s no guarantee that the US government won’t step up and crack down on the app. these future china
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