The Impact of Microsoft’s Potential Acquisition of Activision Blizzard on the Game Industry: An Inside Look at Development Costs and Exclusive Content Disputes

2023-07-02 02:07:23

During the recent US Federal Trade Commission’s allegation that Microsoft’s acquisition of Activision Blizzard involved monopoly hearings, many news regarding the development of the game industry continued to emerge. For example, Sony provided relevant testimonial documents and revealed that the development cost of “Horizon: Forbidden West” was regarding 212 million US dollars. And regarding 300 staff participated in the production, while the development cost of “The Last of Us Part II” was regarding 220 million US dollars, and the number of staff involved in the development was 200. Other data also include that in 2021, more than 6 million players will spend 70% of their time playing the “Decisive Moment” series, and even 1 million players will only play this game. At the same time, the “Decisive Moment” series will bring Sony US$800 million in revenue in the US market in 2021. Since the “Call of Duty” series has been released by Sony first on the game console platform in recent years, and it also provides content advantages such as additional early access qualifications, map packs, and additional experience bonuses, it has become a dispute between Microsoft and Sony. Content exclusive influences the market issues of development. And if Microsoft successfully buys Activision Blizzard and emphasizes that it will not make the “Decisive Moment” series of works exclusive to a specific game console platform, it will obviously make Sony lose another competitive advantage in the game market. It is worth mentioning that the content of these documents provided to the court as testimony is actually only blackened to “hide” the necessary content with a signature pen, but the numbers under the blacked-out part can still be vaguely seen during the copying process, so this also allows this The content of the class that should have been hidden is exposed.
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