2024-02-22 19:31:56
Social networks have currently emerged as a catalog of publications of offers and promotions that brands they can have in their products, becoming increasingly viral content and sought following by consumers. This is what we see in a post on TikTok where we see how the consumer shared what would be a super offer of a 79 peso mechanical tool box, but for many it may be an error in the labeling of the product in Mercado Libre.
And in a world where there is variety and competitiveness among many companies, these details can be a mistake or often a strategy of brands or stores to win over these consumers.
Given this, it is reported that globally, errors made by operators represent one of the main causes of labeling problems, which can result in costly product recalls and have a negative impact on the reputation of a company’s brand. .
So, according to estimates, on average, a production worker makes one error for every 300 characters they enter manually.
And although despite recent advances in automation and production processes, many companies still rely on manual methods to ensure the accuracy of information printed on products, boxes and pallets.
The viral 79-peso mechanics tool box
Through a video on TikTok, what might be a super offer or even a blunder by a brand was announced, where you can see that a store in Mercado Libre has a mechanical toolbox with 46 pieces at a price of 79 Mexican pesos.
“Set of mechanic tools Autocle Dice AceroKit 46 pcs”, reads the description of the viral video that quickly gained the attention of consumers.
The publication drew attention to the price of the product, which lowered its cost by 60 percent, but they did not explain the reason.
That is why in many comments you can see customers surprised by the price, especially where many claim that it is a mistake on the part of the store, or also that the quality of the tools are not good.
With this we can see how consumers are already aware of the possible errors that some prices may have, since this is not the first time that poor labeling will leave thousands of people amazed.
An example is a refrigerator that the Palacio del Hierro online store once promoted at a very low cost than the regular one, registering hundreds of failed purchases and complaints that went viral in the Federal Consumer Prosecutor’s Office (Profeco).
Likewise, the most recent is a dining room that cost 4 thousand pesos at Walmart and went to 399 Mexican pesos, leaving a wave of buyers and even a viral video on the social network TikTok.
It is worth mentioning that many of these cases go viral in the current era, where the non-branded experience that a consumer experiences is shared in these spaces.
READ MORE: Uber Eats boasts deliveries with robots
1708638488
#viral #79peso #mechanics #tool #box