2023-10-15 05:30:01
The wave of generative artificial intelligence risks shaking up many sectors such as illustration, translation, press and marketing. Jobs will disappear, others will have to transform. AI experts present the latest innovations to business leaders.
Artificial intelligence, AI for short, is little known and yet the subject is in full swing. Teenagers are discovering tools for generating texts on social networks, the publishing industry is seeing the arrival with fear of the first comics created by AI, and press companies are laying off journalists to replace them with robots. Artificial intelligence questions and worries as much as it fascinates.
Many professions will disappear, some will change in nature, others will be created.
Malo Bouessel du Bourg, president of Produits en Bretagne
For Malo Bouessel du Bourg, “the impact on the professions will be colossal. We are on a tidal wave. Many professions will disappear, some will change their nature, others will be created”. The president of Product in Brittany, a network made up of a multitude of companies in the region, is proposing a day to bring together business leaders and AI experts. “The goal is to learn to play it down, to master the tool and to become familiar with it.”
People present at the workshops on artificial intelligence at the Champs Libres de Rennes want to discover tools to improve their business performance.
An AI will not replace humans, but a human who uses artificial intelligence will be able to do better than one who does not use it.
Cyril de Sousa Cardoso, specialist in digital innovation
“AI will not replace people, but a man who uses artificial intelligence will be able to do better than one who does not use it” warns Cyril de Sousa Cardoso, specialist in artificial intelligence. This dynamic Brestois in a denim shirt and white sneakers provides an overview of the best-known and most useful AI tools for the general public. Text generator for making presentations and texts. Many tools allow people working on computers to use AI as a personal assistant.
The crowd is stunned. Many use their smartphone to take photos in order to note the name of the tools recommended by the Finistère innovation specialist.
In one year my job has completely changed. Everything is different.
Kevin Solan, director of a foreign language translation and voice creation company
Kevin Solan is not a beginner with artificial intelligence tools. For 20 years, this business leader, in the field of written translation and the provision of voices in foreign languages, has seen AI change his profession. “In one year my job has completely changed. Everything is different” breathes the Rennais who had to rethink his society. “A few months ago, overnight the phone stopped ringing.” These customers had succumbed to the charms of free translation generated by artificial intelligence. Others try to generate voices through robots. Kevin Solan decided to use his new tools and highlight the benefits. “Now the part of writing text in a foreign language is going faster, but we need to be more efficient at proofreading.” His company Voxappeal did not lay off workers during the turbulent period, but otherwise works with actors who do their voices in foreign languages.
“We did voice licensing. We record a voice tone and then we can use his voice in as many languages as we want even if the actor doesn’t speak that language.” The demonstration is astonishing. A French voice can become Portuguese, Romanian or Chinese with a simple click. “You always need human expertise behind to check if the intonations are correct and if there are no errors” warns this Rennais.
Our client preferred an image generated by artificial intelligence without knowing that an AI had made it.
Gilles Estines, artistic director at Kérozène
In the world of illustration and visual communication, the arrival of images automatically generated from simple text is giving graphic designers a cold sweat. “Our job will no longer be the same” assures Gilles Estines, artistic director of the Kerozène agency. “We delivered, for an international film festival, a poster made 70% by artificial intelligence”. This first for the company took place at the end of September 2023. “We did a blind presentation. The festival did not know which creations were 100% human or made with AI. They preferred a creation made with artificial intelligence.”
For this creator, working with AI saves time during the period of reflection and creation of essays. “For a photographed image, we take time to find the locations for the photo shoot. We have to take many photos and then put them together. With AI everything is easier”.
Gilles Estines wants to keep control of his creations and promote human work but for him, one thing is certain, “creators have an interest in taking this technology in hand and experimenting with it to find out where it can take them. And that can take them very far.”
Experimenting with it means learning to talk to artificial intelligence. This know-how, this new profession has a name, prompt engineer. A Brittany, hidden on the tip of Finistère, a little genius knows how to speak to the machine perfectly. Sébastien K is the creator of Anne Kerdi, a young woman on Instagram who highlights Brittany. “This character is generated by artificial intelligence. It is a compilation of different tools to give him his image, his words and his voice”. Sébastien, in professional retraining, takes advantage of his free time to experiment every day with new artificial intelligences that generate texts, images and more recently video.
I learned to make myself understood by the machine.
Sébastien K, creator of Anne Kerdi on Instagram
“To make images, I learned to make myself understood by the machine. It’s a real apprenticeship”. Sébastien doesn’t code like an engineer. He writes requests by typewriter in French or English. “It seems simple, but you need to master the terms and a form of punctuation to properly express the ideas that the robot behind the AI must understand.”
Read: Artificial Intelligence. Do you know Anne Kerdi, a Breton influencer… completely virtual?
His know-how pleases. “With Anne Kerdi, I have partnership proposals to highlight Breton brands on Instagram”. The tourism sector has seen good marketing, and Sébastien is approached by departments to highlight territories on Instagram via his AI-generated images. “I still want to highlight Brittany more, but the proposals are interesting.”
The wave of generative AI, that which allows the creation of images, sounds or texts, is only at the beginning. Less than a year ago, creations were rare. Today, it is already everywhere, its evolution is very rapid. Aesthetic defects disappear and every day it becomes more difficult to detect a false image from a real one. If for experts, AI is not going to replace us, it is urgent to learn to live with it.
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