2024-02-21 09:08:33
Facebook introduced the ‘Today in the Past’ feature in 2015, which shows users what posts they posted in the past. ‘Past Today’ is characterized by stimulating users’ memories through Facebook records. This can lead users to continue using Facebook.
It was revealed that Kang Dae-hyun, co-representative of Nexon Korea, developed a ‘game diary’ that processes and provides user records. Nominee Kang Dae-hyeon diagnosed that providing users with the interest of strengthening items is a method of the past. Nominee Kang focused on ‘user personalization’ as a new way to provide interest.
The keywords of ‘Game Diary’ are emotional stimulation and inspiration of affection. The goal is to make people think regarding the game once more, encourage reconnection, and bring back users who have left.
According to published data, Nexon first collects various information within the user’s game. These include character level, wins and losses, when the map was first expanded, or when items were consumed. In addition, information regarding other users is also collected, focusing on the playing user. Which users did you raid with in party play?
As basic information, when a user has not logged in for a long time, a notification can be provided to encourage reconnection. For example, “I didn’t log into the game today, but my pet ㅇㅇ is crying because he wants to go to the ㅇㅇ dungeon.”
▲ Flowchart of ‘Game Diary’
Nominee Kang also presented a technology that extracts and combines specific information and emotional information from the user’s records. Representative unique information includes obtaining items with a low drop rate. Emotional information includes expressions of the user’s joy, excitement, and enjoyment. Chatting such as “haha” is an example of emotional information.
When Nexon combines specific information and emotional information, the game diary “[대박 터진 날] wow! Today is the day I picked up the long-awaited Excalibur. Hurray! You can provide records like “I can finally catch a horntail hahaha.”
▲ Nexon Korea Co-CEO COO Kang Dae-hyeon
Regarding the effects of developing ‘Game Diary’, appointee Kang Dae-hyeon said, “By providing users with personalized content in the form of a diary, we can appeal to users’ emotions and inspire enthusiasm and loyalty for the game, as well as intimacy and affection for the characters in the game.” “He explained. He continued, “By providing game diaries to users, we can remind them regarding the game and encourage them to access the game. Furthermore, we can encourage users who have left the game to return to the game.”
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