2023-11-30 12:00:08
The roadmap aims in particular to attract 17.5 million tourists by 2026.
Training and strengthening human capital are part of the six transversal strategic levers necessary to support the strategic roadmap of the tourism sector by 2026.
The implementation of the strategic roadmap for the tourism sector by 2026 continues at a steady pace. Just last Tuesday, the human capital strengthening program was launched. The kick-off was given from the City of Trades and Skills of Tamesna, thus crowning the launch of this system initiated by the Ministry of Tourism, Crafts and the Social and Solidarity Economy, in partnership with the Office of Vocational Training and Labor Promotion (OFPPT) and the National Tourism Confederation (CNT). The program aims to support the strategic roadmap for the tourism sector, which aims in particular to attract 17.5 million tourists by 2026 and create 200,000 direct jobs. Indeed, training and strengthening human capital are part of the six transversal strategic levers necessary to support the strategic roadmap of the tourism sector by 2026.
In a press statement on this occasion, the Minister of Tourism, Crafts and the Social and Solidarity Economy, Fatim-Zahra Ammor, indicated that “this agreement signed with the OFPPT will allow us to develop three programs of excellence, training of highly qualified skills and training of excellence with world-renowned hospitality schools”. This program, she said, will make it possible to raise the quality of Moroccan services, reach international standards and prepare the country to host the 2030 World Cup in the best conditions. For her part, the Director General of the OFPPT, Loubna Tricha, thanked the ministry for having involved the OFPPT in the realization of this ambitious roadmap for the tourism sector, considered as a sector that is both strategic and provider of attractive jobs for young people.
In this sense, she indicated that this program includes three complementary projects, the first of which, called “Cap Excellence”, concerns the creation of a mode of co-management governance for a dozen sectoral establishments, with professionals in the sector. The 2nd project concerns the training of 9,000 executives in “Middle management” by 2026, with 2,000 since 2023, she continued, adding that the 3rd program consists of the development and implementation of a offering continuing education with a level and requirement of excellence. No less than 55 profiles will be addressed through this program, she said, stressing that the new training offer from the OFPPT, having benefited from new engineering since 2019, already responds to 44 target profiles with current affairs programs. Remember that the Human Capital Strengthening Program aims, in this sense, to establish 3 programs called respectively “CAP Excellence-Tourism Program”, “Middle Managers (TS) Training Program” and “Continuing Education Program ‘Excellency”.
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