“The hit machine”, or when artificial intelligence plays the rock star role

2023-09-26 11:02:39

Published on September 26, 2023 at 1:02 p.m. Modified on September 26, 2023 at 1:06 p.m.

A few options to choose from on a screen – mood, style, themes – and we let artificial intelligence shape our tube. In a few seconds, the machine imagined by Bastien Bron – stage name: My Name is Fuzzy – spits out a song for us, with original melody and lyrics. Can we see the inevitable end of the artist, supplanted by algorithmic coldness? The creative breath sacrificed on the altar of technology? Far from it, or in any case, it is not to Neuchâtel that we owe the death of music produced by humans. In his workshop, located in the former premises of the Colombier aerodrome, it is rather a double of himself that Bastien Bron and his teams have built with a lot of cables, code, AI and screens, all embodied by an animatronic head in his own image. A bit like a creature from Frankenstein, encased in a retro setting in pastel shades.

Read also: Septante-Quatorze, an album to listen to at the museum

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