2023-11-07 12:35:23
Since its founding in 1848 by Louis Brandt, Omega SA has been a reference brand in the world of luxury watches. With a rich history of innovation and solutions, Omega has achieved a prominent place in the market over the years. In this article, we will explore the fascinating history of Omega, from its first steps to the present day.
1848: The Beginning of a Successful Journey
In 1848, Louis Brandt founded Omega in La Chaux-de-Fonds, Switzerland. Initially, the company was known as La Generale Watch Co., and Brandt assembled pocket watches from pieces found in local art. The quality of these watches soon caught attention, and Brandt began selling them in several countries, establishing the brand’s confirmation on the international market.
1894: The Transition to Manufacturing
In 1894, Louis Brandt’s sons, Louis-Paul and César, developed an in-house production system that allowed the manufacture of interchangeable components. This advancement in watch production led to the launch of the Omega brand, which has become synonymous with quality and significant results. From that moment on, Omega began producing its own movements and stood out as one of Switzerland’s leading watch manufacturers.
1903: The Change to the Name Omega
In 1903, La Generale Watch Co. decided to officially adopt the name Omega, reflecting the brand’s growing popularity and prominent position in the market. From that moment on, the company was renamed Louis Brandt et Frère-Omega Watch & Co., consolidating its identity as an internationally renowned watch manufacturer.
1917: Omega Watches on the Battlefields of the First World War
During World War I, Omega watches gained recognition for their precision and reliability. The British Royal Flying Corps investigated Omega watches for its combat units in 1917, followed by the United States Army in 1918. This choice further reinforced Omega’s confidence as a reliable brand in extreme situations.
1932: The Partnership with the Olympic Games
In 1932, Omega became the official timekeeper of the Olympic Games, a partnership that continues to this day. The Omega watch survey ensured accuracy and precision in sports competitions, establishing the brand as a reference in sports timekeeping. Omega’s presence at the Olympic Games also led to the creation of special edition commemorative watches, which have brought collectibles over the years.
1947: The First Tourbillon Caliber
In 1947, Omega introduced the world’s first tourbillon wristwatch. The revolutionary caliber was developed to compensate for the effects of gravity on watch movements, thereby improving the accuracy of time measurement. This technical innovation further solidified Omega’s confidence as a leader in the field of high-precision watchmaking.
1957: The Birth of Omega Professional Watches
In 1957, Omega launched three iconic models that would become true milestones in the history of watchmaking: the Seamaster 300, the Speedmaster and the Railmaster. These professional watches were designed to meet the specific needs of divers, pilots and industrial workers, establishing Omega as a trusted brand in different fields of professional activities.
1969: The Second Omega Speedmaster
In 1969, Apollo 11 carried out the first manned mission to the Moon. And the watch on the wrists of astronauts Neil Armstrong and Buzz Aldrin was an Omega Speedmaster. This historic moment took Omega to a new level, making the Speedmaster the only watch worn on the Moon and establishing a lasting legacy for the brand.
1999: The Co-Axial Clock Escape
In 1999, Omega introduced the co-axial watch escapement, a revolutionary innovation developed in partnership with English watchmaker George Daniels. This new type of escapement significantly reduces friction and the need for lubrication, resulting in greater precision and durability of the watch movement. The co-axial escapement is an Omega trademark and is present in many of its models to this day.
2015: The Master Chronometer Certification
In 2015, Omega modernized the Master Chronometer certification, a new standard for the precision and performance of its watches. In addition to certification by COSC (Official Swiss Chronometer Testing Institute), Master Chronometer watches also undergo a series of specific tests carried out by the Swiss Federal Institute of Metrology (METAS). These tests ensure that the watches are resistant to magnetic fields of up to 15,000 gauss and maintain an accuracy of 0/+5 seconds per day, setting a new standard for quality and reliability in the watch industry.
2022: Omega’s Continuous Innovation
Omega continues to surprise with its innovation and commitment to watchmaking excellence. In 2022, the launch of the Omega UltraDeep, a diving watch capable of withstanding extreme depths, demonstrates the brand’s constant quest to overcome technical limits. Furthermore, Omega is committed to expanding its global presence and strengthening its position as one of the world’s leading luxury watch manufacturers.
In short, Omega’s story is one of pioneering, innovation and solutions. From its founding in 1848 to the present day, Omega has been a brand synonymous with quality and watchmaking excellence. Its iconic timepieces and technological advancements continue to delight watch enthusiasts around the world.
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