2024-11-12 00:00:00
Marine Chaillard, Clarisse Ceriani, Amar Djouak
The organization of agricultural work of multi-active farmers in Nord-Pas de Calais
Five types of multi-activity agricultural work organization have been distinguished. The nature of the agricultural work carried out by the pluriactive external influence. The adjustment can come from agricultural activity or external activity.
Wadjamsse Beaudelaire Djezou, Atsé Éric Noel Aba, Martine Audibert
Inclination of consumers to pay for fresh vegetables without pesticides in Ivory Coast
The organic character and flavor of vegetables are important determinants in consumer choice. Nearly 70% of people surveyed said they were aware of the health risk of consuming processed vegetables. The willingness to pay for organic vegetables increases with education level and age. The overestimation of the price difference between organic and chemical vegetables should be considered when promoting organic products.
Théo Mart…
1732373383
#highlights #issue
How do consumer demographics and perceptions influence the willingness to pay a premium for organic vegetables in different markets?
**Interview with Agricultural Experts: Insights on Multi-active Farming and Consumer Preferences for Organic Vegetables**
**Interviewer:** Welcome, Marine Chaillard and Wadjamsse Beaudelaire Djezou. Thank you for joining us today. I’d like to start with you, Marine. Your research on multi-active farmers in Nord-Pas de Calais identifies five distinct types of agricultural work organization. Can you elaborate on what these types are and how they impact agricultural efficiency?
**Marine Chaillard:** Thank you for having us. Our study reveals that the organization of agricultural work among multi-active farmers is quite diverse. The five types we identified range from those focused primarily on agricultural production to those integrating significant external activities, such as processing or market sales. These arrangements allow farmers to adapt to economic pressures and fluctuating market demands, enhancing their resilience. This dynamic means they can pivot their focus based on external circumstances, which can ultimately lead to greater overall efficiency and sustainability in their practices.
**Interviewer:** That’s fascinating! Now, shifting to you, Wadjamsse. Your research in Ivory Coast highlights consumer preferences for organics. What key factors influence their willingness to pay more for pesticide-free vegetables?
**Wadjamsse Beaudelaire Djezou:** Absolutely. Our findings suggest that a substantial number of consumers—around 70%—acknowledge the health risks associated with processed vegetables. Factors like the organic character, freshness, and flavorful attributes of vegetables significantly sway their purchasing decisions. Furthermore, education and age also play a crucial role; those more educated or older are generally more inclined to pay a premium for organic products. However, we found that there’s often an overestimation of the price difference between organic and conventional vegetables, which is vital information for marketers promoting these products.
**Interviewer:** It’s intriguing how both research pieces illustrate different but complementary aspects of the agricultural sector. Marine, in your view, what implications do the findings on multi-active farming have for the development of policies that support sustainable agriculture?
**Marine Chaillard:** The implications are substantial. By recognizing the varied organizational structures of farmers, policymakers can tailor support programs that fit specific needs, such as financial counseling, marketing assistance, or access to technology. Encouraging multi-activity can enhance sustainability by diversifying farmers’ income sources, which could boost resilience against market shocks or climate change impacts.
**Interviewer:** Wadjamsse, considering your findings on consumer behavior, how could producers better position organic vegetables in the market to increase sales?
**Wadjamsse Beaudelaire Djezou:** Producers should focus on consumer education, highlighting the health benefits and the true value of organic products over time. Effective marketing strategies that communicate the unique flavors and organic nature of these vegetables can help shift consumer perceptions. Additionally, reducing the perceived price gap through promotional tactics could also encourage consumers to choose organic options more frequently.
**Interviewer:** Thank you both for sharing such insightful perspectives! As we wrap up, I’d like to pose a question to our readers: Given the balance of economic pressures and the growing trend towards sustainability, how do you think farmers can best manage their operations while meeting consumer demands for organic produce? We look forward to hearing your thoughts!
