The Halo franchise generated $10 billion in revenue for Microsoft through 2019

2023-04-17 00:25:16

Talking regarding Halo is talking regarding one of the most powerful franchises in gaming. Granted, it’s now far from the titan it was back in the days of the Xbox 360, but that hasn’t stopped Microsoft from cashing in on its star IP even in its lowest hours with Halo Infinite. .

Halo remains one of the most successful franchises in the industry, grossing over $6 billion until Halo Reach arrived. The first three games (including ODST) have sold over 81 million copies worldwide, plus Reach and Halo 4.

Halo is still a money-making machine

Today we have a rather interesting additional data, namely that the revenue generated by Halo as a whole (novels and transmedia included) amounts to more than 10 billion dollars from its birth until 2019. We do not know not when they add Halo Infinite and Halo Wars 2 to that equation, nor new novels, etc. But there’s no doubt that it’s still a money-making machine for Microsoft, and that’s why it’s so surprising how careless they’ve been with spearheading these last time.

This data comes from a profile of Lillian Lehmann, Senior Business Manager at Microsoft, who was in charge of the franchise’s business operations until July 2019. After that, Lehmann was promoted to senior positions within Microsoft. as an organization.

Those numbers should be on someone’s desk, of course, and they should take Halo fan demands seriously with alternate games, other types of adventures, and more material to enrich one of the universes. most popular in today’s pop culture.

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