2024-01-19 02:14:00
In three years, the market health y welfare would arrive to 837 billion pesos in Mexicoaccording to startup international sports nutrition products, Titanium.
In a statement, the company detailed that the category in the country will grow on average 4 percent in 2026, driven by specialized sports products, particularly those that increase energy and endurancewhich will have growth rates of up to 5.7 and 4.2 percent, respectively.
Market of health y welfare
This interest in the health is in line with the most recent information from the National Survey of Health and Nutrition (Ensanut 2022) which highlights that overweight decreased 3 percentage points, but obesity increased 21.4 percent.
In accordance with Titaniumthis potential of the comprehensive well-being market is the profile of a Mexican much more concerned regarding his health.
Omar Huertas, general director and founder of Titaniumexplained:
“We observed a trend of ‘professionalization’ of routine exercise; That is, those people who practice sports regularly have goals that transcend weight loss and physical appearance objectives. Now, they seek to strengthen their health, but also exceed their own performance goals and in the face of such interests, the role of sports nutrition plays a crucial role.”.
The American company Titanium arrived in Mexico in August 2022 with digital sales channels, and in a short time it reached Nutrisa, one of the main stores in the sector, and is regarding to enter other stores in retaildoubling its overall annual turnover thanks to sales in Mexico.
“We are very grateful for the reception in Mexico. “We come to make a difference with drinks and foods for all types of athletes – professional and amateur – that are characterized by taking advantage of natural ingredients and superfoods, as well as formulas differentiated by type of sport to meet the demands of each type of practice.”Huertas explained.
Titanium was founded in 2015, and is headquartered in Frisco, Texas. In addition to Mexico, it has a presence in Colombia, Costa Rica, Peru and Switzerland. The company has received more than a million dollars in investment that has been allocated to its expansion and the development of new products; It is backed by institutions such as the Adidas investment fund, leAD Sports & Health Tech Partners and the Swiss fund Prim Three.
EDD
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