Anti-inflation basket: a meeting in Bercy to design alternatives
The executive is backtracking on its anti-inflation basket project. There will therefore be no common basket for all distributors. The information leaked into the public space thanks to an interview with Alexandre Bompard, the CEO of Carrefour, in the Sunday newspaper of March 5, 2023 and that of Christiane Lambert, the president of the FNSEA, on Franceinfo.
« We met Bruno Le Maire the day before yesterday, and he confirmed it to us, there will be no anti-inflation basket “Said Christiane Lambert. The government ” has decided to leave everyone the freedom to define the operations of their choice added Alexandre Bompard. Bruno Le Maire, the Minister of the Economy, and Olivia Grégoire, the Minister Delegate in charge of Trade, bring together the actors of the large distribution on Monday March 6, 2023 to discuss these upcoming operations.
The brands each carry out commercial operations on their own
So, what are these operations that distributors are preparing? Carrefour plans to launch, in mid-March 2023, an “essential and nutrition” basket. It will consist of 200 products: 100 “everyday” products, including hygiene, and 100 others labeled “healthy”, with a Nutri-Score A and B, under the Carrefour and Simpl brands. Prices for these products will be frozen until June 15, 2023.
Intermarché announced the launch of a campaign on “500 anti-inflation products”. The vast majority (470) will be private label items, and the remaining 30 “fresh products from traditional shelves: meat, fish, fruit and vegetables”. Monoprixa Casino group brand, announces that it is extending its “Monopetitsprix” offer, which includes 300 products at fixed prices. Lidl launched in early February 2023 a basket containing “ the products that we find the most in the closet of the French “, in the words of Michel Biero, Executive Director of Purchasing and Marketing at Lidl France. U-system has also been offering a basket of 150 products at cost price since the beginning of February 2023, mainly products that are difficult to say are basic necessities. As for E.Leclerc, the brand does not plan to launch a specific “anti-inflation basket”. Invited on BFMTV on March 5, 2023, Michel-Édouard Leclerc, the president of the strategic committee of the Leclerc centers, explained that he preferred to be “cheaper on a wider range of products”.