2023-07-02 12:46:00
Aesthetically, the changes are notable, without either revolutionizing the Bordeaux tunic. Designed by Adidas and presented by club captain Yoann Barbet, it sports a more imposing white scapular than last season, with the logos of the club and the German brand no longer on the sides, but in the center and above the scapular . Another difference with last season’s jersey: the disappearance of the white collar, abandoned for a navy blue round collar.
A nod to the 2000s
Like a wink, the outfit strongly recalls those of the early 2000s, already designed by the German brand. The only obvious difference: the absence of a sponsor on the front of the shirt, in line with what was done last season.
According to Gérard Lopez, president and owner of the club, this choice is above all economic. The club wishes to develop its brand in the world and surround itself with sponsors already established internationally. However, given the values of sponsorship contracts in Ligue 2 (much lower than those of Ligue 1), committing to several years would be disadvantageous in the event of a rise this season, which remains the main objective of Bordeaux.
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