2023-09-28 18:51:40
A unique meeting place for audiovisual innovation in Switzerland, the Geneva Digital Market (GDM) returns from Next November 6 to 10not. This 11th edition offers a cycle of conferences providing essential insight into contemporary issues in audiovisual creation and a market for digital works on a European scale, bringing together in a hybrid way more than 350 professionals from the creative industries. The meetings and discussions will be held on Radio Télévision Suisse (RTS). The full GDM program will be revealed on October 12.
THE FIRST TALKS
The Talks shed essential light on the major issues of contemporary audiovisual creation. Themes such as female gaze in digital creation, the use of artificial intelligence in audiovisual production, the narrative potential of livestream or the trends of major streaming brands are among the major subjects of the 11th
editing.
Cycle of conferences and experimental sessions MACHINE LEARNING x AUDIOVISUAL
In collaboration with the Master Media Design, HEAD – Geneva
Artificial intelligences that generate content (image, sound, video) are at the heart of debates, from the Hollywood screenwriters’ strike to European regulatory bodies. What does this creative Pandora’s box really contain? This cycle of meetings will establish the current state of artistic creation assisted by AI as well as a practical initiation where participants will be invited to experiment with this technology. These workshops will focus on worldbuilding, character design and trailer creation respectively and will not require any particular skills other than curiosity.
Introductory conference: Dreams and chimeras of artificial intelligence
Moderation: Sten-Kristian Saluveer (Head of Cannes Next & Strategic Advisor, Marché du Film – Cannes Festival / CEO, Storytek Innovation & Venture Studio, EE)
Intervenants : Nora N. Khan (Writer, Curator, X-TRA Contemporary Art Journal, US), Sam Pressman (CEO, Pressman Films, US), Simon Senn (artist, CH), Douglas Edric Stanley (Professor, HEAD – Genève, CH), Cristóbal Valenzuela (Co-Founder and CEO, Runway, US)
AIppy hours (3 workshops, 60′): Worldbuilding, character design and trailer creation
Moderation: Alexia Mathieu (Professor, HEAD – Geneva, CH), Douglas Edric Stanley (Professor, HEAD – Geneva, CH)
Intervenants : Joshi Ambika (Technology Trainer, aka Computional Mama, IN), Tino Millar (Founder, Move AI, GB), Cristóbal Valenzuela (Co-Founder and CEO, Runway, US), Caleb Ward (AI
Storyteller, CEO, Curious Refuge, US)
Gamification of Cinema: livestream to the aid of the audiovisual industries?
“Live” reinvents the small window event through live programs often dedicated to video games, but also to culture or social discussions. After an inventory of
this new audiovisual grammar of livestream platforms, HEAD – Geneva will present its research project funded by the Gebert Rüf Foundation “Play to learn – A dialogue between video games and social sciences”, and the first conclusions resulting from it. A round table bringing together livestreamers to discuss their activities and content will conclude this event.
Moderation: Sten-Kristian Saluveer (Head of Cannes Next & Strategic Advisor, Marché du Film –
Festival de Cannes & CEO, Storytek Innovation & Venture Studio, EE)
Intervenants : Fibre Tigre (Author, Specialist in interactive storytelling, FR), Guillaume Helleu (web3 strategist, Hint3rland, CH), Thibéry Maillard (Interaction Designer, FR), Anthony Masure (Dean of Research, HEAD – Genève, CH)
Data marketing, a lever of success for producers In collaboration with BetaSeries
Using exclusive data, this BetaSeries workshop will analyze European market demand and its latest trends, before demonstrating on concrete cases how to assess the potential
of TV series projects.
Intervenant : Remi Tereskiewicz (CEO, BetaSeries, FR)
Female gaze VR: when techno-feminism takes over digital environments
While male gaze is a well-known and discussed notion for a decade, the new immersive scene is timidly but surely tackling the subject. Is immersive creation still conditioned by a reality dominated by male gaze, or do immersive technologies offer new propositions?
Modération : Laetitia Bochud (Director, Virtual Switzerland, CH)
Speakers: Jeanne Marchalot (Head of france.tv StoryLab, France Télévisions, FR), Gaëlle Mourre (Creator, Producer, Associate Programmer XR, SXSW, US), Pascaline Sordet (Screenwriter, Producer, Climage, CH)
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