Published on : 15/09/2022 – 11:20
Paris (AFP) – The national gendarmerie, very present on social networks since 2010, arrives Thursday at midday on TikTok, the favorite network of young people aged 16 to 24.
“Our arrival on TikTok responds to our logic of proximity, of reaching out to our fellow citizens. We know that young people aged 16 to 24 are less on other social networks,” General Jean-Valéry told AFP. Lettermann, boss of the press service (Sirpa) of the gendarmerie.
On TikTok, “we want to show behind the scenes of the gendarmerie, behind the scenes, like preparing for an operation, the gendarmerie seen from the inside”, he added.
As on the other networks where the gendarmerie is present, there will be prevention messages, always with “this logic of accountability”, that is to say “to report to our fellow citizens”, insisted the general.
At midday, the first message will be a kind of “trailer showing a panel of the different missions” carried out by the gendarmes.
The videos will be broadcast at “the rate of two per week, knowing that on TikTok the videos have several lives”, according to the boss of the Sirpa gendarmerie.
The national gendarmerie has been present since 2010 on social networks with Facebook (900,000 subscribers). Its presence on Twitter (600,000 subscribers) and Instagram (260,000 subscribers) dates back to 2014. It is also active on Linkedln and YouTube, where it has offered long formats since 2022.
In total, according to General Lettermann, the gendarmerie has “5 million subscribers” on social networks which are “an essential vector of communication”.
© 2022 AFP
