News business The future of Xbox games might not appeal to everyone
Published on 04/16/2022 at 14:57
This is the news that may annoy more than one. Microsoft plans to include ads in its next Xbox games. This program would allow third-party companies to purchase space in order to promote their products or services. An initiative still far from being recorded, but which could happen soon.
If it’s free, you’re the product
According to a recent report by Business Insider, Microsoft would like to offer companies a space dedicated to in their titles. An initiative that we can already imagine annoying more than one, and of which Microsoft is a priori aware of the issues. Also according to Business Insider, the Redmond firm knows that it is moving on slippery ground and does not want to make any decision that would “irritate” the players. In concrete terms, this would only concern free-to-play games, and we could soon see the appearance in our favorite games of spots and billboards for a brand, a product, etc.
At the moment, Microsoft is still developing the idea. The firm seeks to partner with marketing and development companies in order to achieve the program, then to sell these dedicated spaces to third-party companies.
At this time, it’s also unclear which games would potentially be affected. According to people involved in the development of the program, it is possible that digital spaces appear within adventure games or racing games. The form of these advertisements is also unknown, so it remains to be seen whether they would correspond to videos or audio.
walk on eggshells
As said before, Microsoft is aware of the risks of such an initiative and would not want to offend its community. The giant is already using within its Xbox interface and included in some of its games. In order not to make this new company too intrusive, the Redmond firm wishes to create a “private market” which would allow it to filter and select the companies with which it wishes to work. Still according to the Business Insider report, the priority remains player satisfaction.
With the gradual disappearance of young viewers and the difficulty of reaching this specific audience through , Microsoft hopes to develop new ways to reach consumers. The giant hasn’t commented yet. Again, this project has not been formalized, is not yet effective and may not see the light of day. We will need more information before we can release more.
Par SengsunnWriting jeuxvideo.com
MP