In 2020, only 28% of young people between the ages of 15 and 29 were considered part of the economically active population.
Among girls ages 3-5, Disney (29%) is the clear winner, with Barbie (17%) coming in 2nd place.
9 out of 10 Mexican children and adolescents trust a brand.
In Mexico, adolescents are an important demographic group and their consumption of products can be influenced by several factors, such as their social environment, their level of income and their personal interests. Some of the most popular products among teens in Mexico include:
- Technology: smartphones, computers, game consoles and other electronic devices.
- Fashion and beauty: clothing, footwear, accessories and personal care products.
- Fast food and drinks: junk food, soft drinks and other processed foods.
- Entertainment: movies, music, video games and other entertainment media.
It is important to note that the consumption of these products can have a negative impact on the health and well-being of adolescents, so it is necessary to encourage conscious and responsible consumption.
Kids Corp presented the Top Brands Report 2022. The report on the U18 segment and its brand preferences in Mexico was made with data and insights from Askids, the platform that surveys more than 70,000 children, adolescents and their parents annually in America.
“The influence in the households and the purchasing power of the U18 segment is increasing. In categories such as toys, entertainment, clothing, footwear and fast food, parental persuasion exceeds 70% in LATAM. Likewise, more than 40% of children and adolescents have their own money, and they use it mainly to buy food and drinks, clothes, toys and go out with friends. In an increasingly connected world, 86% of kids & teens have access to a smartphone in Latin America, and are in constant contact with brands, generating preferred and trustworthy links. Both functional and emotional experiences become relevant and are key when building these links; They feel attracted to brands that entertain them, are of quality, and that make them happy,” said Gastón Stochyk, Chief Data Officer of Kids Corp.
In children, the favorite brands of children are:
XBOX
LEGO
MARVEL
In girls, brand preferences are:
BARBIE
DISNEY
In the category of technology the brands that were placed in the first positions were: Samsung with 25 percent, followed by Huawei 11 percent and Apple 10 percent. While Adidas (17%), Nike (27%) and Converse (12%) remain the same as in 2021, leading the category of shoes. In the category of entertainment Disney is with 41% followed by YouTube with 24% and this time Marvel (17%) shares a position with Netflix (17%).
According to Kids Corp, some of the highlights The most important of the study are: archyde news: 78 percent of Mexican children saw their favorite ad in a format
online, and 4 in 10 ask their parents to buy products seen in advertisements. As well as the reasons why they choose them are: The most valued thing by children and adolescents in Mexico is that brands are fun (39%) and that they make them happy (33%). They also value quality (25%).