2023-08-12 10:25:41
Tesla Model X, X.com, SpaceX… Elon Musk is literally obsessed with the letter X, so much so that he tries to place it wherever he can. A look back at a passion that he has been turning to all sauces for more than 20 years.
Only Elon Musk knows what’s going through Elon Musk’s head. For more than 20 years, the founder of Tesla, PayPal and SpaceX has devoted a real cult to… a letter. The penultimate letter of our alphabet, more precisely, namely the letter “X”. In 1999, the controversial CEO of Twitter founded X.com, a platform he hoped would “would take control of the global financial system”.
Finally, a year later, his neo-company will merge with PayPal, throwing the X.com brand into oblivion, while retaining the rights to this domain name, which he will use 23 years later for Twitter.
But for Elon Musk, out of the question to abandon this letter so dear to him. Everything he does thereafter relates to the 24th letter of the alphabet. Tesla’s most popular SUV is called the Model X. His company specializing in astronautics is called SpaceX. Even his son has the sweet name of X Æ A-12. No, you’re not dreaming.
By renaming Twitter to X and wanting to upset his core business, Elon Musk takes a radical decision but which, according to him, is the best. “The right brand, for a company that wants to be the central point where all transactions take place, is X. As if the X represents the transaction”explained Musk in a biography.
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