2023-12-16 04:09:00
Any video game lover who grew up in the 90s will tell you: summer wasn’t just about beaches, swimsuits, swimming and ice cream running down your fingers. It also rhymed with E3. The Electronic Entertainment Expo, its full name, was the inevitable meeting place for professionals in the video game sector but also the showcase for the experiences that would flood the machines on the market in the following months.
At that time when the Internet was still in its infancy, gamers rushed to their bookseller to get their hands on the specialized magazines covering what was then the largest global trade show for their favorite media. These legendary magazines like Player One, Consoles +, Joypad and other Mega Force then achieved their best sales score of the year on this occasion… Summer editions often filled with sand as they were found in the shade of parasols. Nostalgia when you hold us…
Started in 1995, the E3 adventure definitively and officially ended on December 12, 2023. Weakened by the Covid 19 pandemic, the multiplication of events specific to each publisher and manufacturer on the networks (Nintendo Direct, Playstation Showcase, etc. ) and increasingly pharaonic budgets, this legendary Los Angeles show is bowing out after four canceled editions.
Los Angeles is definitely losing a global cultural event. The opportunity for European and Asian trade fairs to regain even more attractiveness and become the new strongholds for general public but also B2B meetings. Whether it is Paris Games Week, the Tokyo Game Show or even Gamescom, they have all returned to the success of pre-Covid editions in terms of attendance levels. Proof of this is the appeal that the general public still has for these IRL meetings.
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