2023-05-18 21:27:56
It’s not that common for companies to praise their competitors’ work, but when it comes to big hits, it’s hard to avoid it. We have already seen the head of Disney praising the work of Universal Pictures and Nintendo and now something very similar happened with the CEO of Sony who already went to see the tape.
At a meeting with investors, Sony’s Kenichiro Yoshida confessed to being a fan of Mario and said that he really enjoyed Nintendo’s plumber games 30 years ago.
Kenichiro Yoshida: “a much-loved IP can survive for 30, 50 or 100 years”
The president of Sony recognized in his words to investors (via Genki_JPN) that Mario is a very wonderful and beloved intellectual property, put it as example of things the company should invest in.
A well-loved IP can survive 30, 50, or 100 years. That is something we would like to invest in for sustainable growth.
We can remember that Sony –taking advantage of its division dedicated to film and TV entertainment– is working hard to turn its video game franchises into successful series and movie products through PlayStation Productions. He had a great start to the year with the HBO series The Last of Us and very soon they will deliver both the film of Grand Touring like the series of Twisted Metal. The company is already working on similar adaptations of God of War y Horizon.
We remind you that Mario Bros La Película is already the highest grossing film in the history of Mexico, an unprecedented adaptation that demonstrates the audience’s interest in the beloved Nintendo characters.
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