The Evolution of Champagne Consumption: Trends from the 19th Century to Present

2023-12-31 06:00:00

Date December 31, 2023 Add Article added Download PDF Share

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If the trend is towards champagnes with a low sugar dosage, as evidenced by the emergence of so-called “brut nature” champagnes – containing less than 3 grams of sugar per liter – of which several houses have inaugurated production this year, indications show that the consumption habits and tastes of Europeans have evolved towards champagnes with more alcohol and less sugar since the 19th century.

  • Research carried out on bottles of champagne dating from the 19th century found in 2010 in a wreck in the Baltic Sea indicates lower levels of alcohol than in current champagnes: between 9 and 10% compared to around 12.5% ​​today. today.

Sweet or not, the value of total champagne exports has exceeded 6 billion euros for the first time in 2022.

  • The United States is the leading importing country. They represented a sixth of the value of imports in 2022 — with 947 million euros and 33.7 million bottles Champagne wine shipments in 2022May 2023.”>3.
  • Two EU countries, Germany and Italy — together representing 500 million euros in exports — as well as the United Kingdom are among the top five export markets for the champagne industry.
  • China is only the 17th importer of champagne by value, with 45 million euros of imports — this is less than the Hong Kong region alone, which imported 60 million euros worth of champagne in 2022.

France remains the leading market for champagne. The sector’s turnover amounted to 2.2 billion euros the same year. 138.3 million bottles were sold in 2022 despite a 13.2% drop in sales compared to the previous year, reflecting the impact of inflation and the decline in household purchasing power.


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