The EU has decided: Apple must allow third-party stores on iOS

2023-11-09 17:59:34

Apple is preparing to make a major change to its App Store in response to European regulations.

From March 2024, the Cupertino company will allow access to third-party application stores in Europe, thus shaking up the digital landscape as we know it. After resisting for a long time, Apple has finally made a decision.

An open door to competition

The Digital Markets Act (DMA) aims to promote fairer competition in the digital world. Apple, initially reluctant, is now complying with this legislation. Which means that she agrees to open the door to a significant transformation of the App Store.

Indeed, with the arrival of third-party application stores, users can expect a greater diversity of applications. No more monopoly, hello variety! On the other hand, the rules are changing for app creators. Whether in terms of remuneration, distribution or even communication.

Financial repercussions for Apple

The Apple firm foresees difficult times ahead. The possibility of reduced sales means less money in their pockets. Analysts, however, suggest that thanks to the security and convenience of the App Store, Apple should resist. Indeed, opening up to third-party application stores should not make a colossal hole in Apple’s budget.

This evolution in the App Store represents a new era for Apple and its users. More choice, healthy competition, and a more open digital future. But will this be the reality? Nothing is less sure…

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