2024-10-04 13:00:18
In 1955, a car caused a sensation: the DS. Groundbreaking both for its aerodynamic design and for its important technological advances and its different vision of comfort and refinement, the “Tiburon” marked an era and was easily distinguishable among the different models that traveled the roads between the decades of the 50s and 70s. .
Currently, DS Automobiles takes up the baton of this authentic myth by setting itself the challenge of offering, in each category of the premium market, a vehicle with a distinctive and unmistakable style that offers technological experience, unrivaled comfort, attention to detail and spirit. iconoclast that the DS “Tiburón” displayed in its time.
One of the great characteristics of the DS range is its absolute lack of respect for the labels and silhouettes that have defined different types of cars for decades.
Thus, in SUVs such as the DS 3 and DS 7, you can appreciate both the traditional elegance of the saloon and the sportiness of the more radical coupes, while in apparently more classic proposals such as the DS 4 or the DS 9, you can find features such as the versatility or robustness that characterize SUVs. This synthesis of styles is reflected in the interior of all these models, with a wide range of upholstery, environments and finishes.
All of them share the passion for small details and exclusive techniques that DS Automobiles has managed to inherit from the tradition of French luxury.
The front of the latest DS Automobiles launches is characterized by a new lighting signature. The headlights have the DS MATRIX LED VISION system that combines matrix and directional lighting. They are complemented by daytime running lights made up of two lines of LEDs on each side.
The DS WINGS join the headlights to the grille. The rear is also the subject of very special work. Thus, in the DS 4, the roof extends to the lower part of a very inclined rear window with a “Reflective Design” screen print, an external demonstration of the brand’s renowned “savoir faire.”
In the cabin of its models, DS Automobiles brings all its experience in leather goods, the result of years of study of the artisan techniques that have given world renown to French luxury. The Bracelet construction, the “point perlé” stitching, which has become part of the brand identity, are present, along with the best quality leathers such as high-density Nappa.
The Bracelet construction has become a symbol of savoir-faire and quality and a hallmark of DS Automobiles. Its design is inspired by the metal bracelet of high-end watches, also known as armis, which is made up of multiple elements, of different sizes, assembled together.
DS upholsterers give this concept a twist by using a single piece of leather, without raised seams, on each seat, thus ensuring the maximum level of comfort.
Nappa leather is made with technical innovations inspired by the ancestral savoir-faire of French artisans. The surface is molded by means of a special stamping. This technique offers an unmatched result, unique in each vehicle.
Presented for the first time in the DS DIVINE concept car to express the attention to detail so characteristic of the brand, the pearl stitch has been able to pass the tough test of industrialization tests. Imagined on one of the sewing machines in the Colores y Materiales workshop, amidst hundreds of fabrics, samples and trend-setting objects, the pearl stitch is the result of multiple sewing tests, both front and back.
As its name suggests, it reproduces a pearl-shaped motif. It is inspired by an embroidery technique used in haute couture to create highly sophisticated details. The saddlers at DS Automobiles have followed in the footsteps of this technique, with a long tradition in French luxury, for their work in the cabin and the making of the seats, turning it into a true factory brand.
Over the centuries, watchmaking has established itself as a synonym for luxury and refinement, without losing sight of research and technological development at the service of precision and the search for practical functions. Features shared by both the most exclusive mechanical watches and the most sophisticated smartwatches.
Guillochage is a surface decoration technique created by Abraham-Louis Breguet, French founder of the Breguet watch brand, who introduced this technique to fine watchmaking in 1786.
The Clous de Paris, which consists of a succession of very fine incisions that create elegant pointed geometric shapes, is the most classic motif used on metal surfaces due to its beauty, refinement and balance, which make it one of the most appreciated in the world. world of luxury.
Imagined to offer an innovative style, the watch faces made with the Guillochage technique reflect the elegance and refinement of mechanisms and movements. Lines are created that, when intersecting, design a new surface that guides the hands, through touch, towards the controls on the center console.
The smooth surface is transformed through the tiny grooves that, when sculpted, become small pyramidal points, forming a geometry that has always been used in DS Automobiles models.
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