The Disappearance of Daim Candies at Ikea: The Truth Behind Why They Vanished

2023-11-26 20:19:48

What happened to the famous Daim candies with their crunchy caramel coated in chocolate, which Ikea sold until recently? The voice of the North asked the questionfollowing the questioning of a reader.

Checked, this is not out of stock. If this reader didn’t find Daim, it’s because Ikea decided to remove these candies from the Swedish brand Mondelez from its shelves.

It is in fact “a form of sanction” as the biscuit and chocolate manufacturer Mondelez, producer of the famous Daim candies, has decided to maintain its activity in Russia. In Sweden in particular, many companies, organizations and even government agencies are banning products from the giant Mondelez. Mattias Hennius, spokesperson for Ikea, also gave another reason to the Swedish newspaper Gothenburg Post : “For several years we have focused on confectionery products with the Ikea label and continued to develop our own chocolate and confectionery products. » It would therefore also be to no longer sell “external” brands to the brand that Ikea is stopping the distribution of Daim.

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