Flavor innovation company, McCormick, said that the trend of spicy flavors that continues to grow and go global, supported by the rapid growth of social media, is actually a challenge for the domestic food industry.
This is the result of McCormick’s latest research which will be presented at the Food Ingredients (FI) Asia 2024 event on September 4-6. In this prestigious food ingredient exhibition, McCormick will also present trending food flavors, one of which is the latest spicy flavor innovation that will certainly tempt the appetite of food producers and consumers. foodie in Indonesia.
Based on the latest data from Neurosensum, Indonesian consumers are currently increasingly enthusiastic about trying unusual and diverse spicy food flavors. Local flavors and dishes inspired by traditional recipes are also a special attraction for consumers.
The findings of this data are in line with the latest research results from McCormick. In this research, McCormick interviewed industry players from various food company partners.
Respondents said that Indonesian consumers’ preferences have changed. Initially, Indonesian consumers preferred salty flavors, but now they are shifting to spicy, savory, and garlic flavors.
To meet consumer demand, respondents also plan to boost premium food production over the next five years and create flavors inspired by Korean, Japanese or other dishes that are popular on the platform. TikTok.
Read also: Healthy Food Challenges in the Spotlight at Food Ingredients Asia 2024
However, this research shows that many food companies still have difficulty in creating new food flavors to meet market demand.
“We see consumers are now increasingly interested in trending food flavors. This can certainly be an opportunity. Unfortunately, many of our partners in Indonesia face various challenges in creating innovative spicy flavors. Some of these challenges are the difficulty of following rapidly changing market trends and consumer preferences, the inability to realize new innovations quickly, and facing complex regulations,” said Vice President of Specialty Flavors & Ingredients, McCormick Asia, Betty Juliana Tan, in Jakarta, Sunday (1/9).
Partnering with McCormick will certainly benefit business people because they will gain in-depth insights to create food by combining the right and appetizing flavors so that they can excel in the industry.
McCormick is a world leader in flavor and a global brand of consumer foods.
“Of course, we understand the challenges faced by business people in developing new products that suit consumer tastes and their desire to quickly launch their products to the market without any obstacles. We hope that Indonesian consumers can also feel our passion for always wanting to create new flavors in food,” he added.
In addition to being a pioneer of spicy food in the world, McCormick has conducted various global research since 1984 through the McCormick Science Institute. McCormick will be present at the FIA Jakarta event to introduce the latest concepts and trends related to spicy food in Hall A2-J08. (J-3)
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