The Design Story of Apple: Exploring the Essence of Functional Design

2023-12-31 02:08:00

Do you remember the 1st generation iPod?

It is a legendary product that captivated the 2000s with its elegant colors, understated buttons, and soft grip.

After the iPod was released to the world, competing companies also had no choice but to put effort into the design, so it is a design that can truly be said to be the essence of Apple’s sensibility.

What if a product with exactly the same Apple sensibility had already existed in the world about 50 years ago?

The design story we will learn today is the story of Apple, the essence of functionalist design.

Planning Ha Hyun-jong / Producer Kwon Jae-kyung / Photography Park Sang-hyun / Editing Moon So-ra / Brand Design Kim Tae-hwa and Kim Ha-kyung / Administration Yoo Yeon-seok and Lee Su-ah / Intern in Charge Kim Gyeong-ju / Directing Byun Yu-rim

(SBS News)

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