2023-12-17 00:49:40
▲ China’s consumer venues “farmhouses” have faced large-scale bankruptcies in recent years. More than 80,000 companies have been deregistered or revoked. In the first 11 months of this year alone, nearly 7,000 farmhouses closed down. (Picture/reproduced from the WeChat public account of Red Meal Network)
[NOWnews今日新聞] China’s economic situation continues to deteriorate, leading to a depression in all industries. Not only the semiconductor industry cannot sustain it, but also “farmhouses”, China’s consumption venues that combine tourism and vacation, have experienced large-scale closures. In the first November of this year alone, more than 7,000 farmhouses closed down , and some people went online to complain that they had bought a farmhouse consumption card but might not use it.
According to a report by Radio Free Asia, “Red Meal Network” recently published an article by Jian Yuhao, a researcher in the vertical field of China’s catering industry. In the article titled “With more than 80,000 bankruptcies, are farmhouses going out of business?” he pointed out that in recent years, farmhouses have become less popular. In recent years, we have faced large-scale bankruptcies, with more than 80,000 companies deregistered or revoked. In the first 11 months of this year alone, nearly 7,000 farmhouses closed down.
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The article points out that many farmhouse operators say that business is not easy to do, and consumers’ favorability towards farmhouses has decreased. The main reasons are customer ripoffs, serious homogeneity, lack of attraction, and lack of professional management. Service, environment and food safety are also often criticized. It has been criticized that the consumption frequency of the main customer group is low and the revenue is obvious in the off-peak and peak seasons, which has caused a serious blow to the farmhouse.
A Mr. Huang, who once ran a farmhouse in Guiyang, said in an interview with Radio Free Asia that farmhouses have been in business for more than 20 years, but are now closing down one following another. In fact, the reason is not because of poor quality and customer rip-offs, but because of the rapid decrease in consumers. Caused by the deterioration of the business environment. He said that people are unwilling to consume and do not dare to consume. It is estimated that the economy will not improve in the next few years. “You have no chance to make money. Farmhouses are opened in scenic spots, so you have to go and play. Now there are only retired old people. Especially people who have just retired can still spend money. Nowadays, no one goes to department stores.”
Chinese dissident Ji Feng said that the two major industries of catering and department stores can best reflect people’s spending power. In Tongzi County, Guizhou, where he is located, more and more restaurants are closing.
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Shanghai was once one of the most economically dynamic cities in China. Pacific Department Store, Oriental Shopping Center, and Super Brand Plaza in Lujiazui, which had been operating in Shanghai for 30 years, were closed one following another. In many shopping malls, there are only a few customers, elevators are idling, and stores on the ground are closed.
Some netizens bluntly said, “Wherever you have spare money, you can go to farmhouses.” Another person said, “This is mainly because ordinary people have no money, and the remaining money is reserved for hospitals and they are afraid to use it.”
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