2023-05-06 15:10:15
According to the Capital media, the brand mainly appeals to the youngest consumers. In France, 50% of buyers ordering on Shein are under 25 years old. Products at ridiculous prices, rapid and infinite renewal of collections, recurring promotions, the Chinese giant has met with great success. In 2022, the brand recorded a turnover of 30 billion euros, and continues to grow.
“Threat to health, the environment and contempt for humans”
The collective behind the petition launched on Change.org and titled “Ban the Shein brand in France” is setting a goal of 25,000 signatures. In one week, already more than 17,500 people have joined. For the activists behind this petition, the brand represents a “threat to health” since oil is the main raw material used to manufacture the products, and uses chemicals considered dangerous by the European Union. L’ONG Greenpeace said it carried out tests by an independent laboratory on 47 products randomly ordered from the Shein site. 15% of them contained dangerous chemicals that violated EU regulatory limits (REACH standard), 10% exceeded these limits by 100% or more, 32% at very worrying levels.
It is also the ecological disaster represented by the overproduction of clothing, in poor quality materials and with a very limited lifespan, which is pointed out by the brand’s detractors. In addition to the use of petrochemicals, the “thousands of shipments around the world” and “digital pollution” ( campaigns on social networks, etc.), these clothes would be “worn on average only three times”, and ” would release micro-plastic particles into the oceans”. According to the Teenage Lab and relayed in particular by the media 20 minutes“Shein would be responsible for 22% of the CO2 emissions of French teenage girls”.
Finally, Shein has already been the subject of multiple scandals, including the use of Uyghur populations, minors or jobs in unworthy conditions for a derisory salary. For the collective at the origin of the petition, “Shein flouts with impunity the rules of the International Labor Organization and the fundamental rights of men. »
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