Through its ability to guarantee the consistency of product information, DAM has established itself as the No. 1 tool for marketing teams, and even more so with the advent of social media.
In fact, this system makes it possible to:
- Quickly implement impactful communication campaigns;
- Deliver personalized messages;
- Easily share communication elements between teams, including internationally;
- Simplify the launch of marketing and communication campaigns, both simultaneously worldwide and locally.
Thanks to its numerous functionalities, the DAM responds to the multiple challenges well known to marketing and communication professionals, but often poorly addressed:
- Digital resources (logos, graphic charters, product visuals, etc.) are necessary elements for the successful implementation of marketing and communication strategies. These files will capture the prospect’s attention, influence the purchasing decision and therefore impact the company’s reputation.
- Brand consistency is of crucial importance, particularly in terms of awareness, since it contributes to direct brand recognition. This takes place through the digital assets developed by the company.
- Consumers are exposed to a large number of advertising messages throughout the day (1,200 advertising messages per day on average according to various studies). Proposing original and creative content while relying on your brand image can therefore greatly contribute to the success of a campaign.
It is important to ensure that the digital assets present in the DAM solution are regularly updated as an outdated library can lead to campaigns that are not aligned with consumer expectations.
The DAM is a source of inspiration for marketing and communications departments at various levels, including:
- Compliance of visual elements: a DAM system facilitates the sharing of marketing and communication elements, for example graphic charters, in order to ensure content consistency, particularly for international organizations.
- Stimulating creativity: by centralizing all digital resources, DAM simplifies access to many multimedia files. The teams then have assets from previous campaigns and projects. Creative teams can therefore draw inspiration from these palettes of assets to create innovative campaigns.
- Further customization: The integration of a DAM contributes to the personalization of campaigns launched by an organization. There are also personalization features in a DAM system that allow creative teams to adjust the content produced based on consumer feedback.
- Collaboration and sharing: With the integration of a DAM system, teams have the ability to preview produced content and collaborate in real time. This encourages collaborative ideas and therefore enhanced creativity.
Would you like to know more? Download the Archimag Supplement “DAM/PIM: make your product data and visuals stars” for free by clicking here!
