Between its Instagram and Facebook accounts, this Church has more than 62,000 followers. Photo: Facebook – International Christian Transformation Church
“Are you ugly and a sinner? We help you to just be ugly”that was the surprising and unusual message that the Christian Church Transformation Internationallocated in Bogotá, sent it to her followers and to those who want to join her way of evangelizing, capturing the attention of all her followers on social networks and of those who for some reason saw the publication.
In a recent Facebook post, a vehicle is seen with a giant mobile banner containing the particular message described above, accompanied by the image of Sméagol or Gollum, one of the famous characters from the famous Lord of the Rings trilogy, which is known for its internal struggle between good and evil. Also. The description of the post says: “We are starting 7 days of extreme evangelism. We are going all out.”
This post has gone viral and has already received more than 3,500 likes, 657 comments and has been shared more than 10,000 times, generating debate and opinion on social media, emphasizing the Church’s strong message.
Comments such as: “What a clever pastor. May God bless him and may my Lord bring those who are to be added”, “very creative, they will surely attract attention and bring salvation” or “congratulations to the Church, they are very creative, this is how they reach young people with strategies so that darkness does not overcome them”, are those that can be read in the publication.
All these reactions have prompted this congregation to generate more publications where they invite people to join their services, under the motto of “Where lambs become lions.”
This case reflects how religious institutions are adapting to modern times, using digital marketing strategies to reach a wider audience. The combination of humor and a religious message has proven to be an effective formula for capturing the attention of those who consume social media.
In the end, what appears to be a simple advertising message becomes an example of how religion and digital communication can converge to create impact and generate discussion. The strategy of the Christian Church Transformation International, although not without controversybrings to the table the importance of innovating in the way of communicating spiritual messages in the digital age.
2024-08-17 23:30:15
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