the Cristaline pack will cost more, it hadn’t happened since 2002

Published on Thursday, June 2, 2022 at 7:45 p.m.

The favorite water of the French will increase by around 10 cents for a pack, an increase of just under 10%.

The pack of 6 bottles of 1.5 liters of Cristaline will increase its price by 10%, confirmed Sources Alma, the parent company of the Cristaline group, to Parisian. A bottle of Cristaline will cost around 1.5 cents more.

A historic price change for the brand, which had not changed its prices for 20 years, as its creator, Pierre Papillaud, announced in the Journal du Center in 2012: “Since the changeover to the euro (in 2002), yes, we raised our prices. But since then nothing. »

For a long time, the brand has chosen to reduce its costs so as not to pass on price changes to the customer. Thus, it has reduced the weight of its bottle and its cap to consume less plastic and diversified its water sources to reduce transport. But faced with inflation that has set in over time and, in particular, a sharp increase in plastic (+ 39% between October 2021 and May 2022 according to the report by the Polyvia union), the favorite water of the French has not found no way out other than a price increase.

Prices vary by brand

According to the specialized site Rayon Boissons, the prices of the Cristaline pack vary greatly depending on the brand: from €0.97 on average at Leclerc, to €1.16 at Casino. If Leclerc were to pass on the entire increase to the final price, the Cristaline pack would cross the €1 bar (€1.07 precisely) in its stores, details BFMTV.

At Leclerc, thanks to the “anti-inflation shield” put in place by the brand on May 4, 2022, the bottles of water sold are among the 120 products protected until the end of July 2022.

Inflation accelerated once more in France in May, to 5.2% over one year, exceeding the 5% mark for the first time since September 1985, according to an initial estimate published Tuesday by INSEE.

The Inflation Observatory of the magazine 60 million consumers, of which the NielsenIQ institute is a partner, estimates that it will be necessary to pay “on average 90 euros more” each month to “absorb the general rise in prices”. This figure was established from the actual weight of fuel, energy and consumer goods expenditure in household budgets, the magazine said on its website on Wednesday.