2024-04-03 14:49:43
This series focuses on women’s sports needs in urban scenes to create more comfortable women’s sports products. At the same time, Saucony teamed up with brand friend Maggie Q to tell the story of FOR HER and show the life attitude of women in the new era.
Kernel stable Continue to improve the power of HER
As an international movie star, Maggie Q has created many deeply rooted characters on the screen, and her rich life experience has also brought multiple identity changes to Maggie Q. Today, she displays more of a gentle and firm, trusting and stable sense of relaxation, and with this unique “power”, she leads a new trend of female charm. Gentleness does not mean vulnerability, and relaxation does not mean laxity. Through regular exercise, it enhances the stability of the body and mind, and encourages women to be an inner HER goddess with a stable core from the inside out.
Saucony, a professional running brand founded in 1898, has been dedicated to the research and development of running sports products for more than 100 years. This century-old craftsmanship spirit has also cultivated and accumulated the brand’s core strength in the field of professional running. The secret of running lies in the rhythm of breathing and the coordination of the body, while the secret of life does not lie in the expectations of others, the trend of social media, or any external factors, but in the stability and strength of the core.
Saucony will continue to provide more comfortable and diverse products based on women’s needs, allowing them to enjoy the comfortable process of self-control, energy feedback, and live at their own pace.
Born for her Saucony brand newFOR HER “Her” series of products
This season’s Saucony FOR HER “Her” series of products, from shoe last customization, upper material selection and sole structure composition, to clothing fabric selection, tailoring design, etc., are launched based on women’s sports needs and are more suitable for women. The soft-feeling GUARD FOR HER and the lightweight and comfortable KINVARA FOR HER are suitable shoe choices for women in different scenarios such as “indoor and outdoor multi-scenario sports training” and “commuting out on the street”. There are also a variety of sports vests, sports leggings and other clothing products, newly launched in spring and summer multi-color colors, helping women create versatile sports and street styles.
The new GUARD FOR HER is based on the comfortable cushioning design of GUIDE 17, and improves the PWRRUN formula foaming technology that is more suitable for women’s soft feet; the shoe last adjusted according to the shape of women’s feet is equipped with MONO yarn engineering mesh with a soft and wrapping feel. , making every step of girls safe and comfortable; low-saturation spring and summer color matching meets women’s dressing needs in multiple scenes and injects diverse colors into life. The other KINVARA FOR HER continues the lightweight and thin-soled design of the brand’s well-known product KINVARA Jinghua 13, demonstrating the excellent foot feel under the golden balance of light weight and cushioning, giving women a more brisk walking experience.
In addition, FOR HER’s “her” series of products also include comfortable and diverse clothing items. Among them, the high-intensity support adjustable sports BRA is made of reshaped Lycra fabric, which provides firm support while keeping sweat away from the body during exercise. It is suitable for racing running, medium-to-high-intensity fitness training, rope skipping, urban cycling and other wearing scenarios; while the one-piece sports vest is softer and more comfortable to the touch, allowing you to stretch freely without restraint, making it more suitable for jogging, yoga, Pilates, and body dance. when used. In addition to sports vests, this series also has a variety of items such as sports tight leggings and sun protection jackets. The light and breathable fabrics and colorful colors can meet her every moment of comfort needs and enjoy her spring and summer sports trip.
Starting from April 1, Saucony FOR HER “Her” series of products have been officially launched in Saucony Saucony’s nationwide offline stores and the brand’s official online channels.
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