2024-02-14 17:43:36
Price is a fundamental element in customer decision making. consumer. Beyond a simple number, the price of a product involves a complex dance between value and perceptioninfluencing the way consumers see it, buy it and use it, an example is a publication On Amazon, the Mexican brand Savilé shampoo is 997 Mexican pesos, when in some stores it is 43.
Consumers tend to be attracted by offers and discounts. A reduced price or special promotion can stimulate purchasing as consumers feel they are getting a good deal.
According to the 2nd Edition of the Sales Floor Purchase Awareness Study, carried out by GS1 México and the market research consultancy Tendencia IM, consumers are willing to pay up to 33 percent more for brands that are socially and environmentally responsible. .
Did Savilé increase his price?
In a publication on the e-commerce Amazon, you can see how a Savilé product is at a higher price than that found at points of sale in retail stores.
This is the product Savilé Shampoo With Keratin, 750 Ml, Pack of 1, which is sold in e-commerce at a cost of 997 Mexican pesos. “Size: 750 ml (Pack of 1).Brand: Savilé, product form: Liquid age range (description), Adult, liquid volume 750 Milliliters, number of items 1. About this item: Smart choice for needs daily. Quality product. It immediately gives a feeling of well-being. Easy to use,” reads the product description.
We can see that this product is a new edition, and its packaging is different from what we can find in branches of Walmart, Chedraui, among others. But the product does not change from what is found in these establishments at a price of 43 Mexican pesos.
“Savilé Keratin Shampoo repairs and strengthens hair, leaving it hydrated and shiny. Its natural ingredients nourish and improve the health of the hair, filling it with strength and vitality. Its formula with aloe protects and restores hair, restoring its softness, shine and leaving it without split ends or frizz. Its ingredients of natural origin repair and strengthen your hair and leave it strong, full of shine, soft and hydrated while protecting it from split ends and frizz. The naturally occurring properties of aloe vera and keratin leave hair soft and strong. Have stronger and more hydrated hair by applying the shampoo to wet hair every day, massaging gently and rinsing. Give your entire family strong, healthy hair by caring for and protecting it with Savilé Keratin shampoo, conditioner, and hair spray,” reads the description of the product that Walmart sells in its e-commerce.
Although they are the same products, prices vary in stores, leaving consumers a mystery, since it could be a case of mislabeling on the Amazon page.
Let us remember that this is not the first time that a business makes a mistake in the labeling of a product, where many times they are much cheaper than the regular cost and it can affect the consumer in their purchases.
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The Walmart dining room from 4,900 to 390 pesos; that’s why everyone loves him
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